1. Proprietary and Confidential 1 2009-10 Upper Deck Basketball The flagship brand delivers collecting excitement once again as 2009-10 Upper Deck Basketball introduces the largest autograph checklist ever in the product! Assemble the entire 200-card UD Signature Collection Set! Configuration: –20 cards per pack –16 packs per box Product Arrival Date: September Regular Set: –Regular Cards (200) –Star Rookies (40) –UD Immortals (55) Top Inserts: –UD Signature Collection –Sophomore Sensations Autographs (# to 199) –UD Dual Game Jersey Parallel (# to 150) –VS. Dual Materials Parallel (# to 150) –UD Game Materials Parallel (# to 150) UD Signature Collection

2. Proprietary and Confidential 2 2009-10 Upper Deck Basketball Box Break: (on average) –Three (3) Memorabilia Cards in every box! Includes up to two (2) dual swatch memorabilia cards –One (1) Autograph per box! –Two (2) Lenticular 3D Stars per box! Case Break: (on average) –Three (3) HOT BOXES per case! Every pack contains an Autograph or Memorabilia Card Dual Game Materials

3. Proprietary and Confidential 3 2009-10 Upper Deck Basketball UD Signature Collection Dual Game Materials VS. Dual Materials UD Game Materials

4. Proprietary and Confidential 4 2009-10 Upper Deck Basketball UD Immortals Now Appearing Regular Card Masterpieces