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A TV + DIGITAL MEDIA SOLUTION DRIVING AWARENESS AND TICKET SALES JANUARY – MARCH 2011 BURGER KING BREAKERS.

Published byMilton Neal Modified over 9 years ago

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Presentation on theme: "A TV + DIGITAL MEDIA SOLUTION DRIVING AWARENESS AND TICKET SALES JANUARY – MARCH 2011 BURGER KING BREAKERS."— Presentation transcript:

1 A TV + DIGITAL MEDIA SOLUTION DRIVING AWARENESS AND TICKET SALES JANUARY – MARCH 2011 BURGER KING BREAKERS

2 UTILISED TVNZ MEDIA SOLUTIONS TO CREATE AWARENESS & DRIVE ‘HOME GAME’ TICKET SALES GAME NIGHT DAY OF GAME GAME DAY EVE TWO-THREE DAYS OUT DIGITAL ADVERTISING INFORM, REMIND, CALL TO ACTION TV and Online elements were targeted to key programmes and sections relevant to the audience, and scheduled leading up to game nights. TARGETED Media TV ADVERTISING BUILD AWARNESS, CAPTURE INTEREST, TRIGGER ACTION REACH Media CONVERSION Online & Door Sales

3 UTILISED STRONG CREATIVE TO DRIVE RESULTS Creative was strong in branding, enclosing game information, combined with call to action messages to drive ticket sales.

4 BURGER KING BREAKERS TESTIMONIAL

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