1. Performance Enhancing Bracelet Koki Fujiwara

2. Porter’s Generic Strategies I will employ Focus Differentiation I will offer the performance enhancing bracelet which allows my customers to enhance the performance in the gym Specialized in the design

3. Targeted Segments DemographicGeographicPsychographicBehavioral 18 – 25 years old, especially university students Sportsperson Male and Female United States, Japan, China, and Korea The cities that have University, like Jonesboro, AR The people often go to the gym Fashionable people The people who want to enhance the performance in the gym For every-day use After using my product, I hope they will like my brand

4. Key Benefits Offered  Performance enhancing Bracelet uses some technology to maintain the body balance and release the maximum potential of the people who wear it. So, customers will increase the performance in the gym.  There are more than 10 different sophisticate designs, so customers can choose the color and the style they want.  Most of the designs of my products are cool and cute, so customers look fashionable even in the gym.  I will focus on how customers think about my product and reflect their ideas to improve my product.

5. Unique Capabilities  What makes my product unique??  High quality materials are used so it is less likely to be broken  There are bunch of sophisticated designs  Different styles and different size  Excellent customer service to improve my product  I will keep my brand high, so my customers will enjoy the high brand name

6. Value Proposition  I will target 18 to 25 years old people, especially who often go to the gym.  My product is better across the industry.  Sophisticated designs make my product unique.  I will sincerely listen to customer voices to improve my product.  I will keep my brand high, so customers will enjoy high brand name in the future.