1. Digital Readers Stages of Innovation

2. Need The need for E-ink technology is to enhance digital reading platforms that are easier to read, quickly to obtain, and with features to search and acquire information without spending the time physically in searching through books.

3. Research E Ink Corporation is the leading developer and marketer of electronic ink technology for paper-like displays.

4. Development This has developed since 1997 dealing with issues on readability, product design as user friendly, and a wireless network that permeates most urban areas and mobile situations in our society.

5. Commercialization The production of the digital reader it has several manufacturers such as Amazon.com’s Kindle that is only sold online or Sony’s, PRS-700digital reader that will be sold in Best buy stores in October 2009.

6. Timeline of Acceptance Model Why social and individual decision-making to diffuse innovation may occur.

7. Timeline of Acceptance Model 12 years, 1997 Applications E-In k Sarah Rotman Epps Articles YouTube E-Readers Comparison Shopping Online Book Store Retailers Kindle, Sony PRS, Iliad 2007-Sales $67 million 2008-Sales $113 million 2009-Sales anticipated over $14 million per month to $168 million according to Forrester Research, Inc. Marketplace

8. Communication Channels on the Diffusion of E-Readers The innovation decision process requires: Knowledge Persuasion Decision Implementation Confirmation

9. Knowledge Socioeconomic characteristics Personality variables Communication Behavior Persuasion Relative Advantage Compatibility Decision Adoption Rejection Implementat ion Confirmatio n Innovation Decision Process

10. Significant Impact to Education Ergonomics Accessibility More Reading Cost Effectiveness Compatibility to present technology

11. How to Adopt E-Readers Customer Reviews on Websites: Best Buy Google Amazon Sony Barnes and Noble

12. S-Curve

13. Variables to the Rate of Adoption Perceived Attributes to Adoption Type of Innovation –Decision Communication Channels Nature of the Social System Event of Change Agents Promotion Efforts

14. Main Phases of Critical Mass Growth is from 0-10 percent market distribution Reserved for a special group and going through development Slowly being refined to be less expensive and more efficient with e-ink technology. People are discovering the possibilities and limitations of utilizing e-readers with current technologies such as reading formats in.doc word documents and.pdf files. Innovation Phase Between 10-90% after the refinement process Distribution to the masses is implemented because production of the innovation is faster with less expense The innovation has been communicated through communication channels as an essential tool to stay ahead. Business from an empirical perspective that engages in the 1 st half of growth has the better opportunity for profit in the market place. Growth Phase In this phase the new product has become an essential part of our lives. It is now common throughout our society and leaves very little room for proportionate growth. Maturity Phase

15. Innovation Decision Process Institutions, corporations, agencies and large commitments of investment champion innovation through a process of decision-making strategies. Types of Decisions Optional - individual Collective - stakeholders Authoritative - administrative controls and policies

16. Innovation Decision Process Stages of Activity Initiation Agenda-setting Matching Implementation Redefining/Restructuring Clarifying Routinizing

17. References: 21st Century Paper. (2006). Strategic Finance, 87(10), 64. Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: 1019496611). Ron Miller. (2006, April). Can the Sony Reader Push eBooks into the Mainstream? EContent, 29(3), 13. Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: 1012273781).

18. References: Shankland, S. (2009, September 10). Google offers rivals a place in e-book program. DeepTech, Retrieved from http://news.cnet.com/8301-30685_3- 10349301264.htmlhttp://news.cnet.com/8301-30685_3- 10349301264.html The Hot New Tech Tools at NECC. (2008, June). Technology & Learning, Retrieved September 13, 2009, from Academic Search Premier database.

19. WEBSITES: http://www.amazon.com/dp/B00154JDAI/?tag=goog hydr- 20&hvadid=3254143881&ref=pd_sl_177pa6cuyf_e http://www.bestbuy.com/site/olspage.jsp;jsessionid=1AA7 F219DE18E888BA26514F6F38E9C7.bbolsp-app04- 09?skuId=9492667&st=Sony_Reader&type=product&id= 1218117385281#tabbed-customerreviews

20. WEBSITES: http://geekswithblogs.net/tomliversidge/archive/2009/06/ 16/e-readers-in-education.aspx http://www.eink.com http://www.bradshaw-kimbrel.com/blog/index/view/id/9/