1. Design Principles 3.02 Understand business publications

2. Slide 2 Five Principles of Design 1.Balance 2.Proximity/unity 3.Alignment 4.Repetition/consistency 5.Contrast 6.White space

3. Balance 3.02 Understand business publications Slide 3 Graphics don’t overpower text Page is not too heavy on one side or the other Example: http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

4. 3.02 Understand business publications Slide 4 Proximity/Unity Distance between elements on a page  Used to demonstrate a relationship or a lack of relationship between elements Example: http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

5. 3.02 Understand business publications Slide 5 Alignment Justification of elements  Related items should be justified the same to emphasize their relationship to each other. http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

6. 3.02 Understand business publications Slide 6Repetition/Consistency Consistent pattern of font and color schemes and graphic types  Specific font, size, and style for headings, subheadings, and body text.  Do not mix photographic images and cartoon images on the same page. http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm Scheme - a planned combination of elements, such as a combination of font styles and sizes

7. 3.02 Understand business publications Slide 7 Contrast Emphasizing the most important elements on a page with color and size http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

8. 3.02 Understand business publications Slide 8 White Space Blank or negative space on a page  Used to focus the reader’s attention on important details  Used to give the reader’s eyes a break  Does not have to be white  http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm