1. Unit 1 Topic 1.2.4

2.  Must learn: Explore the questions that entrepreneurs ask  Should learn: How to come up with new ideas and understanding invention and innovation  Could learn: Explain the steps an Entrepreneur will take to protect his business idea from competitors

3. Take a piece of paper & pen. You will be given the name of an object. You have 30 seconds to think of as many uses as possible for that item. Do not discuss! 1.A cotton bud 2.A piece of tissue paper 3.A sponge 4.A loo roll insert

4.  Invention is the discovery of new products or new ways of doing or making something.  Innovation is the process of transforming an invention into a product that customers will buy. It may be a different application of something that already exists, something that adds value or differentiates a product.

5.  Do you think invention and innovation in business is risky?  What other things may entrepreneurs or business people have to consider when be innovative or inventive?

6. Patents Right of ownership of an invention that is registered with Government UK Patents –are for 20 years International Patents are more expensive Copyright Legal ownership of material Given for IPR such as films, books and music. Gives the right to copy, produce and control material. Copyright protection is longer than patents. E.g Books for lifetime + 70 years after death Trademarks The symbols, signs or features of a product protected in law Examples include Coca Cola, Lego, BBC & Scrabble

7. Lets look at an example of a patent application http://gb.espacenet.com/search97cgi/s97_cgi.exe?Action=FormGen&Tem plate=gb/en/quick.hts We will use the search term ‘Dog Bed’

8. Can you think of any examples of things that can be copyrighted?  Literary works including books, poems and publications  Motions pictures and dramatic works  Computer software and animations  Songs, song lyrics, sound recordings, and music Photographs, graphics, images, pictures  Web pages  Works of art including paintings, sculptures, architecture, and computer graphics Educational materials including texts and tests Lets test your knowledge! The IPO Quiz Located at:  http://www.businessstudi esonline.co.uk/live/index. php?option=com_content &view=article&id=2&Itemi d=8 http://www.businessstudi esonline.co.uk/live/index. php?option=com_content &view=article&id=2&Itemi d=8

9. 1. Logos  McDonald's double arches  Apple Computer's Apple 2. Pictures or drawings  Corning's Pink Panther  MSN's Butterfly

10. 3. Combination of letters and a design: 4. Slogans 5. Product Shape

15.  Think of a product or service you could offer to the public that is either an invention or an innovation.