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Published byCynthia McDowell Modified over 8 years ago
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Fresh From Facebook Carousel Ad’s
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In Facebooks ever changing Ad’s platform and small business tools There is a New gizmo to play with You are learning it as I am learning it Todays presentation is a blue print of the last couple of days learning how this new tool can help us It’s called Carousel Link Ad’s – Here’s what facebook said about it- Carousel link ads allow you to get better results by showcasing more images and links in a single ad. Use carousel link ads to: 1. Lower cost per conversion or cost per click 2. Automatically optimize for your best creative 3. Drive results across campaign objectives
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Here’s how it works – Select Create Ad from one of the MANY places Facebook makes available to you There are 2 options for ad types to be able to do Carousel Ad’s 1. Send people to Your Website 2. Increase Conversions on your website (allows you to also ad a tracking pixel to track the number of conversions)
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Enter the MAIN url of your website
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Name the campaign
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You now have an option that says “Multiple Images in one ad” (up to 5)
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Ninja secret – Use Stock Images =)
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As I was playing with this I got to thinking – what if real estate agents with listings new this? They could run an ad to up to 5 of their listings at a time
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Or what if you created an ad, where the slides “lead” the client The Carousel takes the viewer through a progression
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Complete transparency We have not done this yet I will be running next weeks Quick Hit and call to action ad this way to see what it does for clicks and conversions For now…..It’s cool new stuff
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