1. Customer Shopping Experience Customer requests a part to repair their vehicle

2. Selection of Product Category Product required to fulfill the needs of customer is selected

3. Type of Product is Selected

4. Make of Vehicle is Identified

5. Model of Vehicle Identified

6. Engine of Vehicle Identified

7. Further Define the Product Requested Delivery of proper product attributes can enhance the shopping process

8. Three Choices Displayed Picture does not show the reservoir, but the description states “with reservoir”… Does it really matter if I have air conditioning for this part? If no image was available, would I be getting the part I thought I was buying?

9. Three Choices Displayed No additional information displayed. I guess this may fit.. I wonder if air conditioning matters as it did for the other part?

10. Three Choices Displayed The description indicates without reservoir and seems to match the picture displayed. It even tells me it is a new item. I still wonder if it matters if I have air conditioning for this part?

11. Three Choices Displayed Is there anymore information for this part? It sort of resembles the one on my car. If I could only see a side view image, I would know for certain it is the correct one.

12. Customer Shopping Experience Wow - all kinds of information to help me make the right choice. I can see the side view and be certain this is the right one for my car.

13. Customer Shopping Experience Here is more information to assist me in the install process.

14. Customer Shopping Experience

15. What did we discover? Only provide what is necessary to properly identify the product's fitment to a vehicle Ensure core content properly identifies the product it is referencing Provide rich product content to enhance the marketing of your lines A picture is worth a thousand words, as long as it is the correct picture Think about what is needed if you were in a store purchasing a part