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Published bySimon Johnson Modified over 9 years ago
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Persuasion Lead your audience to act in a certain way
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Types of Persuasive Speeches: Policy: Changing a policy or law (A permanent site should be established for the Olympic Games) Habit: Changing or preventing a bad habit, or picking up a good habit (Eat vegetarian) Belief: Changing an idea or belief (Big Foot is real) Value: Changing a personal value (We should buy American cars)
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Three sources of persuasion: Pathos: Driven by personal needs and desires. o Analyze your audience and figure out what they need or want Ethos: Driven by the character and personality of the speaker. o Establish your competence and confidence. Be sincere. KNOW YOUR TOPIC!!!
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Three sources of persuasion: Logos: Driven by logic. o Whatever you say, IT MUST BE TRUE o Use evidence: Facts and statistics are very strong. o Expert testimony: Tell us WHY the person is an expert.
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Be careful when you use: Loaded Words: words with strong feelings behind them. (terrorist) Glittering generalities: Put everyone into one positive category. Makes you feel good and included (Nebraskans are beautiful) Bandwagon appeal: Everyone else is doing it. Testimonials: Endorsed by the stars
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Logical Fallacies: NOT TRUE! DO NOT USE THESE! Hasty generalization: Put everyone into one negative category (Emos cut themselves) Name calling: attacking the opposite view (Texas fans are jerks) Either/Or: Only giving two choices (Either you recycle or your friends will hate you) False cause & effect: (If you do not recycle our world will explode)
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