1. PERSUASION NOTES Open up the books to page 984. Copy Down the left hand side of the column in your journal While you do this I will show you examples for each.

2. BANDWAGON Doing something because everyone's doing it Sports example, only cheering for a winning team

3. ETHICAL APPEAL Everyone should do what’s right. Example, Adoption ads for homeless animals

4. APPEAL TO FEAR Be afraid, be very afraid Example, Identity theft protection

5. APPEAL TO PITY So Sad… in the feels! Example, Feed Hungry Children Advertisement

6. LOADED TERMS Big Words, Buzz Words Example Obama Poster vs PETA Ad

7. LOADED TERMS