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Meet the Directors Golf Club Managers’ Association.

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Presentation on theme: "Meet the Directors Golf Club Managers’ Association."— Presentation transcript:

1 Meet the Directors Golf Club Managers’ Association

2 Meet the Directors

3 The Team Bob Williams – Chief Executive Mike Hoare – Chairman Gary Steele – Finance Director Barry Hill – Education Phil Grice – Marketing and Communications Eddie Bullock – Membership and Operations

4 Understanding the GCMA Product Mission Statement The Golf Club Managers' Association is the leading authority in golf club management. We are committed to delivering progressive industry specific education programmes and networking opportunities. We offer high quality services and support for our membership.

5 GCMA Marketing and Business Strategy 2015 to 2020..... The 4 key areas Membership Communication Education Information

6 2015 to 2020…….. GCMA Business Strategy Financially sustainable Strategic Partnerships Improving the Regional Network Membership Services and Benefits Communications and Information How can we The Board Improve? Educational Programme and Pathway The National Conference, Regional Events

7 Strategy Development Developing the Regions and the Network Opportunities Membership Services and Benefits Research Survey Benchmark GCMA structure staff and location

8 Strategy Development Develop Commercial Partnerships Understand the future ‘Young Managers Group’ Communication Digital and Hardcopy The Membership structure Creating inclusive categories

9 Digital Website Social Media Enewsletter Hardcopy Magazine Publications Communications and Information

10 Educational Programme and Pathway Understanding the changing world of Golf Club Management

11 Educational Programme and Pathway Development of a Golf Club Management Qualification Industry led by the three Professional Associations Golf only educational pathway Nationally accredited qualification through SFEDI Delivered on-line - Blended learning

12 CONFERENCE 2017 2019 2021 AND BEYOND........ Development of Regional Business Events

13 OVER TO YOU Meet the Directors


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