1. Creative Industry Finance Seminar Series Session 1: Tuesday 16 October 2012 Mary-Alice Stack, Director ArtCo Projects, Arts Council England

2. Creative Industry Finance Seminar Series Tuesday 16 October 2012 Down to Business - when does a creative idea become a business, and how? Tuesday 30 October 2012 An introduction to grant funding for creative businesses Tuesday 13 November 2012 The ins and outs of loan finance for creative businesses Tuesday 27 November 2012 A slice of the pie – equity investment for creative businesses

3. Down to Business… When does a creative idea become a business, and how?

4. Terminology Creative industries Creative enterprise Finance Funding Debt Credit Grant Loan Equity Assets (intangible; fixed) Cash flow

5. What do you do?

6. Why do you do what you do?

7. Show me the money…

9. 5 main obstacles to raising finance for your business 1.No track record 2.Your product/service only makes sense to you… 3.Your business seems high risk 4.Lack of tangible assets 5.Poor credit history

10. www.creativeindustryfinance.org.uk

11. Crowd Funding Kickstarter is due to launch in the UK on 31 October (see http://www.kickstarter.com/blog/kickstarter-in-the-uk for further information) http://www.kickstarter.com/blog/kickstarter-in-the-uk See also: We did this (http://www.peoplefund.it/arts )http://www.peoplefund.it/arts Crowdfunder (http://www.crowdfunder.co.uk )http://www.crowdfunder.co.uk

12. www.artscouncil.org.uk Thank you Mary-Alice Stack Director, ArtCo Project Arts Council England 14 Great Peter Street, London SW1P 3NQ Email:mary-alice.stack@artscouncil.org.uk Tel:020 7973 6503