1. Web 2.0 Library 2.0 Librarian 2.0 Stephen Abram Vice President, Innovation April 12, 2006 Bucknell University

2. Listen The slides will be up on Stephen’s Lighthouse as soon as I can get them there. So, Listen. The details aren’t as important as the overall impression So, Listen. There is a conceptual shift here that has to be understood first.

8. Reminder: 150,00-250,000 A DAY!

9. The Long Tail of QUESTIONS libraries

10. Great Expectations The future is already here, it’s just not evenly distributed yet!

11. Expectations 1.0 Yes the principles and foundations of librarianship have not changed... We have always done this. The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing. Will attitudes and aptitudes change if we don’t re- frame the conversation? Maybe.

12. Expectations 1.0 Search Retrieve View Print Link Navigate Read...

13. Pandora

18. WEB 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.” Wikipedia

19. “Library 2.0 is an operating model that allows libraries to respond rapidly to market needs. This does not mean that we abandon our current users or our mission. It is a philosophy of rapid change, flexible organization structures, new Web 2.0 tools, and user participation that will put the library in a much stronger position, ready to efficiently and effectively meet the needs of a larger user population.” Michael Casey, LibraryCrunch.com blog Gwinnett County PL

20. Library 2.0 is very much influenced by technology- driven, two-way, social interactions between staff and staff and staff and patrons. L2 has provided a framework within which we’ve been able to re- evaluate every aspect of classical librarianship with the end goal of usability and findability in mind. John Blyberg, Blyberg.net, AADL

21. Darlene Fichter, 2006

22. WEB 2.0 RSS – really simple syndication

23. WEB 2.0 Wikis

24. WEB 2.0 New Programming Tools: AJAX, API, Mash-ups, widgets, wizards

27. WEB 2.0 Blogs and blogging

28. WEB 2.0 Commentary and comments

29. WEB 2.0 Personalization and My Profiles

30. WEB 2.0 Podcasting, P2P and MP3 files

31. WEB 2.0 Streaming Media – audio and video

32. WEB 2.0 Reviews and User-driven Ratings

33. WEB 2.0 Recommender Functionality

34. WEB 2.0 Personalized Alerts

35. WEB 2.0 Web Services

36. WEB 2.0 Instant Messaging and Virtual Reference

37. WEB 2.0 Folksonomies, Tagging and Tag Clouds Visualization

38. WEB 2.0 Photos (e.g. Flickr, Picasa)

39. WEB 2.0 Social Networking

41. WEB 2.0 Socially Driven Content

42. WEB 2.0 Open Access, Open Source, Open Content

43. WEB 2.0 Social Bookmarking

44. WEB 2.0 Productivity Tools

47. Library 2.0 All of the above! And FRBR, etc. And a culture of nimble experimentation.

48. Library 2.0 Learning Community Productivity

49. Librarian 2.0 The Guru of the Information Age!

50. Librarian 2.0 Understands the power of the Web 2.0 opportunities  Understand the power of the Web 2.0 opportunities. Understands the power of the Web 2.0 opportunities

51. Librarian 2.0 Learns the major tools of Web 2.0 and Library 2.0 and tries to innovate

52. Librarian 2.0 Combines e-resources and print formats and is container and format agnostic.

53. Librarian 2.0 Is device independent and uses and delivers to everything from laptops to Smartphones to PDAs to iPods

54. Librarian 2.0 Develops targeted federated search and adopts the OpenURL standard

55. Librarian 2.0 Connects people and technology and information in context

56. Librarian 2.0 Doesn’t shy away from non-traditional cataloguing and classification and chooses tagging, folksonomies and user-driven content descriptions where appropriate.

57. Librarian 2.0 Embraces non-textual information and the power of pictures, moving images, sight and sound

58. Librarian 2.0 Understands the ‘long tail’ and leverages the power of old and new content

59. Librarian 2.0 Sees the potential in using content sources like the Open Content Alliance, Google Print and OpenWorldCat

60. Librarian 2.0 Connects users up to expert discussions, conversations and communities of practice and participates there as well

61. Librarian 2.0 Uses and develops advanced social networks to enterprise advantage

62. Librarian 2.0 Connects with everyone using their communication mode of choice – telephone,mail, print, Skype, IM, SMS, e-mail, virtual reference, etc.

63. Librarian 2.0 Encourages user driven metadata and user developed content and commentary

64. Librarian 2.0 Understands the wisdom of crowds and the real roles and impacts of the blogosphere, web syndicasphere and wikisphere

65. Librarian 2.0 Understands their users at a deep level – not just as pointers and clickers

66. Librarian 2.0 Understands end users deeply in terms of their goals and aspirations, workflows, and social and content needs, and more.

67. Librarian 2.0 Librarian 2.0 is where the user is, when the user is there. This is an immersion environment.

68. Librarian 2.0 Librarian 2.0 strives to spend more time on direct end user impacts than library management.

69. Librarian 2.0 Librarian 2.0 plays.

76. University and Colleges Schools and Public Libraries Card Holders Content & e-Resources: eGov, Programs & Alliances Local and Government Partners DE Learning & Education Future Component Community Groups Future Components Collections Connections & Resources Emerging Model for Community, Learning and Research Enterprises FacultiesStudents Researchers Clubs Hobbyists Credit: adapted from Rick Luce, LANL

77. Library 2.0

83. Usability The A frame adopted from newspaper layout is not what works. Eyetools

84. Personas Discovery Dan –Dan represents the adult non-researcher population. Haley High School –Haley represents the high school student population. Jennifer –Jennifer represents the parents of teenagers. Mommy Marcie –Marcie represents the parents of young children. Rick Researcher –Rick represents adult researchers who own a personal computer. Senior Sally –Sally represents senior citizens. Tasha Learner –Tasha represents adult researchers who do not own a personal computer.

85. Preparing for the Inevitable

86. Classic Technology Adoption Source: Geoffrey Moore. Crossing the Chasm, 1991. Where Are We?

87. Barriers Too many policies Irrelevant organizational chart Remote users are not served The Catalog isn't like Amazon or Google (which our users use!) Too many sacred cows in reference departments Librarians do not market themselves or their services well Many libraries don't have enough computers to meet user demand Library staff need more training (and need to learn how to learn) Libraries need more innovative programming Michael Stephens’ workshop

89. Stephen Abram, MLS VP Innovation, SirsiDynix Cel: 416-669-4855 stephen.abram@sirsidynix.com http://www.sirsidynix.com Stephen’s Lighthouse Blog http://stephenslighthouse.sirsi.com Let’s Go!