1. AC 2002 Office softwares Principles of presentations

2. AC 2002 Making presentations plays an important role in business A presentation is a kind of transaction : it is an exchange Business is about and only about exchanges –Accounting records and displays exchanges –There are many other disciplines that study how to carry out efficient, as well as fair, exchanges How to make a presentation efficient ?

3. AC 2002 How to make a presentation efficient ? Who are the people exchanging ? –What is the audience ? –Why are they here ? –Who is the speaker ? –Why does he communicate something ?

4. AC 2002 It is a human contact... …but a special one : –instead of a one-to-one talk, it is a one-to-many contact Aside from that a presentation should be as natural as possible, just like a conversation Same thing on TV : tv speakers try to make the one-way communication looks as natural as possible There are training to be natural in a one-to-many communication situation (Pascale Clarke TV broadcast is a communication no-no)

5. AC 2002 A presentation : general topics 1. First of all : try and make your presentation as close as possible to a one-to-one real contact 2. Know what you want to communicate, to whom, why ? 3. Organize your messages to be convincing 4. As far as Powerpoint is concerned : master the tool (it is just a tool)

6. AC 2002 Preparing a good presentation encompasses TWO jobs : 1. Define your goal, and organize your thoughts and your arguments to reach your goal. 2. Prepare efficient nice looking slides.

7. AC 2002 The three ways to make people do what you want : 1. Constraint (the military way) 2. Fair and convincing communication (fair exchange) 3. Manipulation (used in « power selling » for instance…) From a european cultural point of view the american techniques of communication are always borderline with manipulation. Anyway, let’s see what interesting things Dale Carnegie has to say.

8. AC 2002 Different cultures Most business you’ll carry out will be with people from different cultures : –They will react differently from you –Some jokes don’t work –They interpret signs differently from you What works ? –Courtesy and respect are universals that always enable you to establish a good communication

9. AC 2002 Internet generation You belong to the Internet generation. « Who was the Chinese emperor at the time of Marco Polo journey ? » The Google Reflex : Ask Google « Who was the Chinese emperor at the time of Marco Polo journey ? » ! Internet generation : –the tedious chore of searching for information vanished –now we can concentrate on sorting, understanding, making sense, deciding, acting

10. AC 2002 Technology and problem solving A hundred years ago, a new technology erased the problem of contacting people quickly : the telephone But the problem of shipping large amounts of information remained. –The fax was invented in the 30 ’s (it was called the Belinographe) –In the early 80’s telex was still the major way to send large amounts of information quickly (let alone goods) Internet e-mail solved the problem of sending large amounts of information immediately Google solved the problem of accessing information immediately

11. AC 2002 A letter from Kublaï to FrederickII It would take more than one year to get to destination !

12. AC 2002 For a good presentation Put the summary message on top And either details or supporting evidence in the central display

13. AC 2002 A concise summary ? When making a presentation… … keep in mind your goal… … and use presentation techniques to reach your goal

14. AC 2002 Here, we put the synthetic message : Here, we put the supporting evidence : It can be a text An image Another multimedia object

15. AC 2002 Building a cathedral is a complex project :

16. AC 2002 The new branch school in Bora Bora will be a success :

17. AC 2002 How to get to Bora Bora :

18. AC 2002 Office softwares : the present They help us create, treat and present basic information

19. AC 2002 Office softwares : the future They will help us think (more than just assist us in ordering our ideas) They will answer simple questions (asked in natural language) from loads of factual data.

20. AC 2002 Office softwares : future (2) As usual, they will come from a mix of work from the military (cf. the new Darpa pet : TIA systems program)......and the scholars (cf. Shurdlu)Shurdlu

21. AC 2002 Please everyone ! Make a standard slide : A declaration on top and supporting evidence underneath

22. AC 2002 The best top sentences are action oriented : Good : The Asian-European links at Escem are strengthening Better : Escem plans to develop its Asian-European program

23. AC 2002 An assertive leading sentence is more efficient than a title : A title : Escem links between Europe and Asia An assertion : Developping Escem links with Asia is the way of the future

24. AC 2002 Our top assertion should be POSITIVE : Negative : Don’t spend your time with losers Positive : Spend your time with creative people

25. AC 2002 Our assertion should be a bit surprising or, at least, a little bit provocative : Put an example here

26. AC 2002 Our assertion should be punchy : Not punchy : China foreign trade used to be small Punchy : China foreign trade is developping fast

27. AC 2002 The Internet generation must acquire new reflexes : Finding information is much easier than before We must develop the Google reflex

28. AC 2002 Making punchy sentences... 1. Is important 2. Is not that easy

29. AC 2002 Office softwares of the future will be quite surprising : Today ’s office softwares help us to write (word processors), to compute (spreadsheets), and to communicate (presentation softwares) Tomorrow, they will help us think –They will answer alone simple questions from loads of factual data