1. Supply Chain Integration

2. Integration Tantangan dalam SCM Integration : cordinate activities across SC so that improve performance : 1. Reduce cost 2. Increase service level 3. Reduce bullwhip effect 4. Better utilize resources 5. Efectively respond to change in the market

3. Various SC strategies 1. Push based SC 2. Pull based SC 3. Push-pull based SC (new paradigm)

4. Push-Based Supply Chain Manufacturer uses orders from the retailer’s warehouse to forecast customer demand Long-term planning based on forecasts Difficult to meet changing demand patterns Increased transportation costs/high manufacturing costs ManufacturerRetailer Product Orders External Demand Push

5. Pull-Based Supply Chain Pull-Based Supply Chain Manufacturing is demand driven Fast information flow (POS data) about customer demand (actual) Anticipates incoming orders from the retailers Decrease in variability and lead times Bad: not planning far ahead in time Usually: a combination (delayed differentiation—in Chapter 8, initial stages push, later stages pull) ManufacturerRetailer Product Information External Demand Pull

6. Push- Pull Supply Chain Interface between push – pull Push – pull boundary : time line when the firm switch Contoh : PC manufacturer

7. Tugas Summary Chapter 5 Berikan contoh implementasi push, pull strategy