1. GONATURALLY.COM TASHEENAH BROWN GLOBAL E-COMMERCE

2. PORTER’S GENERIC STRATEGIES  GoNaurally.com is a website geared towards natural hair care products for the health and grown of your hair. GoNautrally is more of a niche company because it is geared more toward customers who are interested in natural haircare.

3. TARGETED SEGMENTS  GoNauturally’s targeted segments are that we are a web based company that takes offers products to customers that are interested in improving the health of their hair. GoNatually is geared towards men and women of all ages who with natural hair. We ship all around the world.

4. KEY BENEFITS OFFERED  GoNautually.com will be a one stop shop for all your hair care needs. We will sell natural haircare products created by our own and also by other natural haircare companies. We will also offer tips to care for your hair as long with hair tutorials on how to use the products and to style your hair.

5. UNIQUE CAPABILITIES  GoNautually.com’s unique capabilities are we have customers fill out a small survey to tell us about their hair and we take the information and suggest particular products we would recommend for their hair. Customers aren’t subjected to select only the products we suggest, they can browse the site and choose products they would like to try. We will provide tips and tutorials to help customers that are new to growing their hair naturally.

6. VALUE PROPOSITION Target Segments Key Benefits Offered Unique Capabilities Value Proposition GoNaturally.com GoNatually is a company that serves individuals that looking for help with the health of their hair by providing products, tips and tutorials for natural healthy hair for all. “Natural, healthy hair for all” Customer Service Tutorials and tips Quality products Online experience Broad variety of products