1. By James Bartlett, Craig Leibelt and Jessica Moody

2.  Unilever is ramping up promotion for its new line of hair products for men  Comedy Central, Spike, MTV and VH1  Goal is to push viewers to tune in March 15 th  Feature pieces of promotion during commercials over the span of three shows on MTV

3.  Unilever is not new to producing clever ad campaigns  “The Game Killers”The Game Killers  “Exposing the order of the serpentine”

4.  Targeting both men and women  Unilever's research showed that 85% of guys think their hair looks pretty good, but less than half of girls agree that guys have great hair.  Each TV station the campaign is aired on will appeal to a slightly different male audience  "about getting lots of people to participate in the discussion"

5.  MTV is working closely with AXE  NBC’s Saturday Night Live has worked with Pepsi to develop ads for their show  This relationship is much more involved than a standard ad agency  This can help create lasting relationships with brands and networks

6.  http://adage.com/madisonandvine/articl e?article_id=134869