1. Why Subscription Models are the New Hot Business Model (Again) 1

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7. Four Characteristics of Subscription Economy Customers 1.Savvy 2.Metrics Driven 3.Service-Driven 4.Loyal 7 “In a subscription economy, the economic value of a customer is realized over time, instead of up front at the initial sale. This means that the duration of the customer relationship has a greater economic impact on the company’s financial health.” – Forrester ResearchForrester Research

8. 8 8 Case Study #1

9. 9 9 Case Study #2

10. 10 Thank you! Catherine Giffi Director, Strategic Market Analysis Wiley cgiffi@wiley.com