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The public and sustainability DEA Big Global Society, 2/11/10 Forum for the Future | Ben Tuxworth.

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Presentation on theme: "The public and sustainability DEA Big Global Society, 2/11/10 Forum for the Future | Ben Tuxworth."— Presentation transcript:

1 The public and sustainability DEA Big Global Society, 2/11/10 Forum for the Future | Ben Tuxworth

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3 2009 EU Eurobarometer 313 Europeans’ attitude to climate change

4 It’s not worth Britain trying on climate change when others do little Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

5 Being green is an alternative lifestyle, not for the majority Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

6 2009 EU Eurobarometer 313 Europeans’ attitude to climate change

7 Influencers for pro environment action Defra 2010 Omnibus Survey on Public attitudes and behaviours towards the environment

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19 Fear of the abyss Being green is being weird My kids will think badly of me Others won’t bother but apparently I must It’s too big to solve Making sacrifices to be worthy Saving money Avoiding waste Having fun Being creative Being part of a community What do my friends/entourage/tribe think/do? Small actions make a difference

20 The public and sustainability Forum for the Future | Ben Tuxworth b.tuxworth@forumforthefuture.org

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