1. 4 22 2015 Cross-Platform Media Measurement & Data Summit www.cimm-us.org @CIMM_News

2. THROWING DOWN THE GAUNTLET: CIMM’s 7 Criteria for Cross-Platform Measurement Jane Clarke CIMM

3. CIMM’S FOCUS: TWO INDUSTRY CHALLENGES Cross-Platform Measurement TV Audience Measurement Using Return Path Data

4. MEMBERS

5. MISSION Coalition of media buyers and sellers collaborating to innovate and develop new methods for the industry to measure TV and cross- platform audiences in U.S.

6. Plan Measure Exposure Evaluate Consumer- centric usage across all media by time for any target Unduplicated reach & frequency across media Understand KPI’s of cross- platform campaigns and impact of each media ROADMAP

7. Plan Measure Exposure Evaluate USA TouchPoints Single Source Pilot Tests Hybrid Pilot Test – Project Blueprint Open ID Standard Whitepapers Single Source Pilot Test ROADMAP

8. EXPOSURE: KEY CRITERIA #1 Panels Alone are Too Small

9. EXPOSURE: KEY CRITERIA #2 Passive Measurement

10. EXPOSURE: KEY CRITERIA #3 Census Data are Needed Across all Platforms

11. EXPOSURE: KEY CRITERIA #4 Measuring Individuals is Optimal; Measuring Households is Also Useful

12. EXPOSURE: KEY CRITERIA #5 Measure Ads and Content Separately

13. EXPOSURE: KEY CRITERIA #6 Common Units of Analysis and Metrics for Reporting

14. EXPOSURE: KEY CRITERIA #7 Implement Asset Identification Open Standards (EIDR and Ad-ID)