2. Effective Communications – Reaching Your Audience

3. What is Public Relations? “Public Relations helps an organization and its publics adapt mutually to each other.” (Public Relations Society of America)

4. PR x E = SS T

5. Public Relations communitystudentsstaff Increased confidence participationcomfortpride Student Success

6. “Effective communicators…ask themselves, ‘What do we want the audience to know, and what do we want them to do?’ “ Jake Henry, Aaron Woody (Journal of School Public Relations – 2013)

7. www.publicboard.ca

8. “trust plays an important role in the development and sustenance of meaningful parental involvement” Young, Rodriguez & Lee (2001)

9. Establishing trust Working with everyone Celebrating success Being enthusiastic and tenacious