2.  Summary of Hulu.com  Hulu.com’s Competitive Edge  Competing Cable Providers › Hulu’s impact › Response Tactics  Future of the Industry 9/29/2009 2

3.  Free Online Television Service  Very few Commercials  190 providers  38 million viewers monthly  Available in the US 9/29/2009 3

4.  Competitive Edge: › CONVENIENCE 9/29/2009 4

5.  The impact of Hulu.com  How are competitors retaining consumers? › Eg. Comcast › PVR 9/29/2009 5

6.  Permanent change in television trends 9/29/2009 6

7.  Adagoke, Y. (2009, September 16). Comcast Plans to Bring TV Shows to Your Phone. Reuters. Retrieved from http://www.reuters.com/article/technologyNews/idUSTRE5 8F4XT20090916 http://www.reuters.com/article/technologyNews/idUSTRE5 8F4XT20090916  Gincel, R. (2009, September 21). Hulu.com’s Increased Following Aligns with Internet TV Trends. San Diego Business Journal. Retrieved from http://www.sdbj.com/industry_article.asp?aID=140833 http://www.sdbj.com/industry_article.asp?aID=140833  Walsh, M. (2009, September 14). Report: TV Networks Should be Afraid—Very Afraid—of Hulu. Media Post News Online. Retrieved from http://www.mediapost.com/publications/?fa=Articles.sho wArticle&art_aid=113407 http://www.mediapost.com/publications/?fa=Articles.sho wArticle&art_aid=113407 9/29/2009 7

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