1. Spiritual Herb Distributors Nate Ciolek, Rachael Crosta, Kyle Cunningham, Ralph Hancock

2. Our Business Model Based in Massachusetts No storefront Delivery service Will deliver anywhere in Massachusetts Unique selling point-We will match any competitor price over a ¼ oz. Need to pay a fee if getting under $10 worth of product

3. Qualifying Leads People who can afford our products People who are interested in cannabis in general-What type are they looking for? (smoking, edibles, applicables)

4. Gatekeepers Doctors- Will they approve medicinal marijuana over prescription drugs?

5. Decision Makers Politician-s- local, state, and national

6. Buyers Looking for a non-addictive treatment for pain Looking for a non-addictive escape from reality

7. Financial Buyer Not as interested in cannabis Convince them about saving versus taking prescription drugs

8. Technical Buyer Offering a variety of options

9. User buyer How the consumption of weed makes them feel i.e. Children with epilepsy

10. Executive Buyer Stress the pros of the consumption of cannabis

11. Methods of Buying Analysis Conservative- Buy when needed to avoid binging Speculative- Offering a bulk option Tender- Buy seeds from us instead of a dispensary “grow-it-yourself” Contract- For equipment and utilities Inspection- Check for quality standards Sample- Free samples for customers to try Description- How we will promote our products on our social media

12. Types of Buying Concentrated- Loyal customer base Diversified- Has no preference, will go to competitors as long as price is around the same amount Reciprocal- Provide cannabis butter for restaurants in the future, donate/sell unused hemp

13. Fear, Urgency, & Doubt Analysis Is cannabis better than traditional medical treatment methods? Smoking not good for breathing in Could eat too much for edibles Worried about THC-“High state” Bad smell

14. Benefits, Advantages, & Features Analysis Health benefits for those with severe illnesses- cancer, cystic fibrosis, seizures Health benefits in general No hangover, can’t overdose, zero death rate, non addictive Boost in creativity Medicinal marijuana cost vs Prescription drug cost

15. SWOT Analysis Strength-We will match any competitor price over a quarter ounce Weaknesse-Little work experience compared to competitors Opportunity-Only 15 companies in the field right now Threats-Potential threat of franchises, selling of other drugs

16. PESTEL Analysis Political-The country is still divided on the topic Economy- In Colorado alone, the profit was $53 million and projected to increase in the future Social-Social divide with supporters and opposers Technology-Innovation of THC products have been increasing i.e. chewables, lotion, spray Environment-Environmentally friendly compared to other drugs Legal-After fees and procedures, this will be legal

17. Marketing Mix Product-Cannabis, tangible- plants, edibles, topical treatments Price- Base it off our competitors 515 Broadway $5-15/gram A Will to Live $250-$300/oz. Yankee Caregivers $300-$320/oz Place-A facility in North Dartmouth, MA Promotion-Using social media-main communication tool People- All four of us in the group will be managing the business- growing and making products

18. Marketing Mix- Packaging Options