1. Joel Montero Fiscal Crisis and Management Assistance Team California School Boards Association Annual Conference Telling the Story San Diego December 4, 2008

2. Telling the Story The Beginning, Middle and End Who Are the Players Is it a Novel or a Short Story What is the Message

3. Why Do So Many Miss the Point? Because There Are Too Many Numbers Stupid Because the Information is Boring and Disconnected Because There is a Lack of Focus Because We Speak a Language They Do Not Understand Because We Often Wait Too Long To React

4. What Works Honesty and Integrity Focusing on the Big Picture First Having Good Materials and Information Tailored to the Specific Audience A Common Message and Purpose With Many Voices Trusting Your Public

5. Controlling The Message On Being Strategic The Media Collective Bargaining Currency Budget Advisory Committees

6. Some Realities Old School Education Will Get Adequate Funding Solutions Will Come From Sacramento You Can Do More With Less Reacting to Budget Reductions Suggested by Someone Else New School Funding For Education Is Not Going To Increase Dramatically We Must Use Productivity Tools and Advanced Communication Techniques Operating With Increased Efficiency and Effectiveness is a Must Revenue Generation and Maximization Budget Solutions Are Generated Locally