1. The Revolution Will Be Digitized Gary Gentry VP, Strategic Marketing & Planning Seagate Technology

2. Ripped From The Headlines! Source: cnet.com

3. Most people won’t even know it. But we will.” Bill Watkins “Five years ago, the hard drive business had about five years left to live. Five years from today, the hard drive will be at the heart of the way we live.

4. The Promise of SFF Drives Units/millions Source: Gartner/Datwquest, IDC, Customer Input, Seagate Extrapolation for 2008 - 2010

5. The Challenge of Solid State Memory Dollars/gigabyte Source: Gartner/Dataquest, IDC, Customer Input, Seagate Extrapolation for 2008 - 2010

6. Source: Seagate Market Research Embedded Storage Cost & Capacity Flash 2004: 512 MB @ $82 2007: 2 GB @ $100 = $250-350 MSRP 1” HDD 2004: 5 GB @ $90 2007: 15 GB @ $75 = $199-249 MSRP Storage cost assumptions: IDC, 2004/Seagate sales & marketing Digital Music Players

7. A Place For Everything

8. Challenges and issues First of all…Market Challenges  Future opportunity is >3-5 GB – demand Secondly…Technical Challenges  Robustness  Performance  Longer battery life → record times  Environmental extremes – heat, cold, altitude Last but not least…Cost Challenges  Continued 2x cost per gigabyte advantage vs. flash

9. The case for standards Design Scale Supply

10. Winning With Customization Expired: scale the technology Tired: leverage the technology With apologies to Wired Magazine 5 Years: Leverage20 Years: Evolution

11. Winning With Customization Wired: customize the technology 10 Years: Customization