1. Inequality: Finance for development and Essential Services West Africa Meeting 07 February 2014 Kevin Roussel 04/02/2014

2. Page 2 Objectives Set the basis on countries priorities and opportunities to campaign on Fiscal Justice and Inequality Make the link between the Oxfam Campaign on Inequality and Fiscal Justice with existing work (health, education, etc.) Make the Link the global and the national agenda Brainstorm on how country and regional programmes can shape the development of the future global inequality and fiscal justice public campaign.

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4. Page 4 INEQUALITY GENDER FISCALFISCAL AIDAID HEALTHHEALTH EDU...EDU...

5. Page 5 INEQUALITY GENDER FISCALFISCAL AIDAID HEALTHHEALTH EDU...EDU...

6. Page 6 1234 ModelOxfam Branded Non BrandedNew BrandMessage Driven AlliancePartnershipFormal alliance Loose Alliance Flexible alliance CoalitionLimited to Oxfam Limited to formality Skys the limit Scope and Reach X = 151 786X = 250 000 – 20 million X > 20 million0 < X <20 million

7. Page 7 Feedback Francophone Common theme that allows us to mobilise, no common logo because that is a good example of how a campaign can be well thought out in one market and fail in other. Formal but flexible alliance, structure to coordinate but not linked to money, Oxfam does not fund budget

8. Page 8 Feedback English Greg Need means of shared identity but not a brand, message more important than brand Colours can have political meanings in contexts and be cautious Aims of campaign determine type of coalition. Need something looser and flexible Sensitive to funding arrangements of different partners and how that incentivises or disincentivises

9. Page 9 Feedback English Adam Formal coalitions are not the best way forward, some exist already and once you have a secretariat they compete with members for funding Huge transaction costs in formal coalitions and lose agility. Loose alliance approach especially in Tanzania and Nigeria Don’t dictate model at national level Danger of NGOising moving them into formal NGO then kills the movement Don’t go for Oxfam logo

10. THANK YOU