1. Business Roaming Changes 1 July 2015

2. What’s changing on the 1 July 2015? We have 3 changes 1.Worldwide data Bolt On capping Customers will only be able to use the Bolt Ons so many times per billing cycle. 2.EU Regulation changes Our standard roaming rates for voice, SMS and data in Europe rates have been reduced. This includes changes to My Europe Extra, Ireland Bolt On, O2 Travel and the default and larger option user caps in Europe. 3.Andorra has moved from Zone 2 to Zone 6 for VOICE ONLY when roaming.

3. Worldwide data Bolt On capping

4. Worldwide Data Bolt On Capping To meet Ofcom Regulatory requirements and improve customer experience, we are now offering capping on our Worldwide data Bolt Ons. The following capping options will be available from 1 July 2015: Worldwide 24 hour Data Bolt On For all new opt ins to the Worldwide 24 hour data Bolt On a cap will be set at 4 x Bolt Ons per billing cycle – the default cap Two alternative options for customers will be to choose to cap at 1 or 2 Bolt Ons per 24 hours instead 30 Day Worldwide Data Bolt On There will be the ability for customers taking the 30 day Bolt On to cap at 1 x Bolt On per billing cycle. But a customer has to opt in to this. For all channels except Wholesale ABS

5. What is it? A customer is restricted to 4 x 24h Bolt Ons per billing cycle Who’s it for? All new customers to O2 and new customers to Worldwide Bolt Ons will be opted in to the Worldwide data 24 hour Bolt On with a default cap of 4 x Bolt Ons per billing cycle Top 3 Customer Benefits Ease of use Use your mobile device as you would at home, with up to 200MB* to use within a 24 hour period Control You can only spend £30 per billing cycle. You only pay when you start to use data, plus we send usage alerts so that you know how much data you have used Flexibility Need more data? It automatically renews when you run out. Moving between countries? Your data travels with you Why O₂? The Worldwide data 24 hour Bolt On with default cap gives customers’ great value and complete control over their data usage while abroad 1 2 3 Worldwide 24h data Bolt On – default cap

6. What is it? A chance for customers to cap their Bolt On consumption at 1 or 2 Bolt Ons per 24 hour period Who’s it for? All new customers to O2 and new Customers to Worldwide Bolt Ons, as well as existing Bolt On Users Top 3 Customer Benefits Ease of use Use your mobile device as you would at home, with up to 200MB* to use within a 24 hour period Control You can limit spend to £7.50 or £15 per 24 hour period. You only pay when you start to use data, plus we send usage alerts so that you know how much data you have used Flexibility Need more data? Moving between countries? Your data travels with you Why O₂? The Worldwide data 24 hour Bolt On with ability to cap at 1 or 2 Bolt Ons per 24 hours gives customers’ great value and complete control over their data usage while abroad 1 2 3 Worldwide 24h data Bolt On – 1 or 2 per 24 hours

7. What is it? A cap that ensures that customers can only purchase 1 Worldwide data Bolt On per billing cycle Who’s it for? Businesses who have employees that travel regularly, need convenient access to data and want to keep their costs under complete control Top 3 Customer Benefits Ease of use For regular travelers, you will no longer need to change your habits while aboard – and you can tether your laptop or tablet to your mobile device Control You can only spend £120 ex VAT per billing cycle You only pay when you start to use data, plus we send usage alerts so that you know how much data you have used Flexibility If your employees are making regular business trips abroad, they can have a large data allowance that covers them for multiple trips. Why O₂? The Worldwide data Bolt On gives customers large data allowances that can be used to keep frequent worldwide traveler's costs under control and data intensive traveler's convenient access to data 1 2 3 30 day Worldwide data Bolt On – 1 per billing cycle

8. Customer messages for capping

9. Example of text for Worldwide 24 hour Data Bolt On – not capped Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. You’ll then be charged £7.50 for another 100MB of data. Want to switch to our Worldwide data Bolt On and get 1GB that lasts 30 days for £120 ex VAT? Then just text BUYWORLD to +447860027993. If you don’t wish to renew, just turn your data off using your phone settings. Used 80% Customers will receive alerts at 80%, 95% and 100% of the Bolt On allowance. If they continue to use data, they will automatically role into a new Bolt On Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. You’ll then be charged £7.50 for another 100MB of data. If you don’t wish to renew, just turn your data off using your phone settings. Used 95% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used all of the data in your Worldwide 24 hour data Bolt On. If you use another 50kb of data we’ll renew your Bolt On and charge you £7.50 ex VAT for 100MB of data. Used 100%

10. Example of text for Worldwide 24 hour Data Bolt On Capped at 4 per billing cycle alerts – Bolt On 1-3 used Data O2 Roaming Eitsalat 4G Hello. We just wanted to let you know that you are on our capped Worldwide 24 hour data Bolt On. This means that you are limited to only 4 Worldwide 24 hour Data Bolt Ons per bill. Starting allowance Customers will receive alerts at 0%, 80% and 95% of the Bolt On allowance. If they continue to use data, they will automatically role into a new Bolt On Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. We'll then charge you £7.50 for another 100MB of data. If you don’t wish to renew, just turn your data off using your phone settings. Used 80% Data O2 Roaming Eitsalat 4G O2: Hello, just so you know, you’ve used over 95% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. We'll then charge you £7.50 for another 100MB of data. If you don’t wish to renew, just turn your data off using your phone settings. Used 95%

11. Example of text for Worldwide 24 hour Data Bolt On Capped at 4 per billing cycle alerts –4th Bolt On used Data O2 Roaming Eitsalat 4G Hello, we just wanted to let you know that you have started using your 4th Bolt On this bill and are currently limited to using 4 per bill. Starting allowance Customers will receive alerts at 0%, 80%, 95% and 100% of the Bolt On allowance. If they continue to use data, they will be directed to web page explaining they have used their allowance Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use again until the beginning of your next bill. To opt out of the cap TEXT BUYWORLD24 to +447860027993 (free from O2 mobiles). Used 80% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use again until the beginning of your next bill. To opt out of the cap TEXT BUYWORLD24 to +447860027993 (free from O2 mobiles). Used 95% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used all of the data in your capped Worldwide 24 hour data Bolt On. You won't be able to use data again until the beginning of your next bill. To opt out of the cap TEXT BUYWORLD24 to +447860027993 (free from O2 mobiles). Used 100%

12. Customers who on the 24 hour 4 cap and have used up all of their allowance in the billing cycle should be sent to a landing page showing number to text back to remove the cap. Eitsalat 4G You are currently restricted from using any more data this billing cycle as you have used all of your allowance. To come off this cap and be able to continue using data, please text BUYWORLD24 to +44 3448090202 (free from O2 mobiles) Example of text for Worldwide 24 hour Data Bolt On Mobile web landing page – 4 cap

13. Data O2 Roaming Eitsalat 4G Hello, we just wanted to let you know that you are on our capped Worldwide 24 hour data Bolt On. This means you are limited to only 1 Bolt On per 24 hours. Starting allowance Customers will receive alerts at 0%, 80%, 95% and 100% of the Bolt On allowance. If they continue to use data, they will be directed to web page explaining they have used their allowance Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your capped Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 80% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your capped Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 95% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used all of the data in your capped Worldwide 24 hour data Bolt On. You won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 100% Example of text for Worldwide 24 hour Data Bolt On Capped at 1 per 24 hours

14. Example of text for Worldwide 24 hour Data Bolt On Capped at 2 per 24 hours – 1st Bolt On Data O2 Roaming Eitsalat 4G Hello, we just wanted to let you know that you are on our capped Worldwide 24 hour data Bolt On. This means you are limited to only 2 Bolt On per 24 hours. Starting allowance Customers will receive alerts at 0%, 80% and 95% of the Bolt On allowance. If they continue to use data, they will be directed to web page explaining they have used their allowance Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. We'll then charge you £7.50 for another 100MB of data. If you don’t wish to renew, just turn your data off using your phone settings. Used 80% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your Worldwide 24 hour data Bolt On. It will renew when your data runs out, or when your 24 hours are up, whichever’s first. We'll then charge you £7.50 for another 100MB of data. If you don’t wish to renew, just turn your data off using your phone settings.. Used 95%

15. Example of text for Worldwide 24 hour Data Bolt On Capped at 2 per 24 hours – 2nd Bolt On Data O2 Roaming Eitsalat 4G Hello, we just wanted to let you know that you have started using your second Bolt On within 24 hours and you are currently limited to using 2 Bolt Ons per 24 hours.. Starting allowance Customers will receive alerts at 0%, 80%, 95% and 100% of the Bolt On allowance. If they continue to use data, they will be directed to web page explaining they have used their allowance Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 80% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your Worldwide 24 hour data Bolt On. Once your data runs out you won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 95% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used all of the data in your capped Worldwide 24 hour data Bolt On. You won't be able to use more data until 24 hours after you first started using. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 100%

16. Customers who on either the 24 hour capped at 1 or 2 Bolt Ons per billing cycle as well as the 30 day capped at 1 and used their allowance should be sent to a landing page advising that to remove the cap they should speak to their account administrator. Eitsalat 4G You are currently restricted from using any more data this billing cycle as you have used all of your allowance. To come off this cap and be able to continue using data, please speak to your account administrator 24 hour 1 & 2 cap, as well as 30 day 1 cap Example of text for Worldwide 24 hour Data Bolt On Mobile web landing page – decision maker

17. Example of text for Worldwide 30 Day Data Bolt On Capped at 1 Worldwide data Bolt On per bill Data O2 Roaming Eitsalat 4G Hello. We just wanted to let you know that you are on our capped Worldwide data Bolt On. That means that you are limited to only 1 Worldwide Data Bolt On per bill Starting allowance Customers will receive alerts at 0%, 80%, 95% and 100% of the Bolt On allowance. If they continue to use data, they will be directed to web page explaining they have used their allowance Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 80% of the data in your capped Worldwide data Bolt On. Once your data runs out you won't be able to use again until your next bill. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 80% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used over 95% of the data in your capped Worldwide data Bolt On. Once your data runs out you won't be able to use again until your next bill. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 95% Data O2 Roaming Eitsalat 4G Hello, just so you know, you’ve used all of the data in your capped Worldwide data Bolt On. You won't be able to use more data until your next bill. To opt out of the cap and be free to use data as required please discuss with your account owner. Used 100%

18. Customers who are on the 30 day capped at 1 and used their allowance should be sent to a landing page advising that to remove the cap they should speak to their account administrator. Eitsalat 4G You are currently restricted from using any more data this billing cycle as you have used all of your allowance. To come off this cap and be able to continue using data, please speak to your account administrator Example of text for Worldwide 30 Day Data Bolt On Mobile web landing page – decision maker

19. What a customer has to text to get caps Here are details of the text messages a customer needs to send if they want to opt into the various caps. The same number is used for all texts but with difference text messages.. Worldwide 24 hour data Bolt On Worldwide data Bolt On (30 day) Text messageNumber Opt in to 4 per billing cycleBUYWORLD24CAP +44 786 002 7993 Opt in to 1 bolt on per dayBUYWORLD24CAP1 +44 786 002 7993 Opt in to 2 bolt ons per dayBUYWORLD24CAP2+44 786 002 7993 Opt out of data capsBUYWORLD24+44 786 002 7993 Text messageNumber Opt in to 1 per billing cycleBUYWORLDCAP+44 786 002 7993 Opt out of capBUYWORLD+44 786 002 7993

20. EU Regulations: change to standard roaming rates in Europe for SMS, calls & data

21. Standard roaming rates in Europe What’s happening? Due to a change in the exchange rate between the Euro and Sterling we need to reduce our standard roaming rates in Europe for making and receiving calls, sending a text messages and using data in Europe. Who is affected? New, re-signing and existing customers on standard rates in Europe. However there are a few of our other propositions which are affected by a part of the new pricing changes, for example, texts, voice or data. Please see the table below for clarification.

22. Pricing today vs 1 July 2015 – for all Channels DIRECT & DISTRIBUTION Zone 1 & 2 Western Europe EU & Non EU Today1 July Calling UK (per min)15.6p13.8p Calling within Zone (per min)15.6p13.8p Calling out of Zone (per min)79p Receiving a call (per min)4.1p3.6p Sending a text4.9p4p Sending a media message21p Data/MB16.5p14.5p WHOLESALE DISE & ABS Zone 1 & 2 Western Europe EU & Non EU Today1 July 14p12.4p 14p12.4p 71.1p 3.6p3.2p 4.4p3p 18.9p 34.2p13p

23. My Europe Extra and Ireland Bolt On – excluding Wholesale My Europe Extra Todays and 1 July rates Ireland Bolt On Todays and 1 July rates

24. My Europe Extra and Ireland Bolt On – Wholesale (except for ABS) New regulated rates My Europe Extra Ireland Bolt On

25. O2 Travel What’s happening? The only thing impacted is the price of a text message, which goes down, so it is good news for customers. Customers will now pay 4p instead of 4.9p to send a text message in Europe. The rest of O2 Travel stays the same. £1.66 a day for all the data you need in Europe. Calls cost 41p for the first 60 mins and then 20ppm afterwards. Texts are now 4p to send and free to receive. For all channels except Wholesale ABS

26. Improving O2 Travel for customers As part of improving our customer experience around our roaming props, we’re really happy to announce we’ve made an improvement to O2 Travel. Today customers on O2 Travel are throttled once they’ve used 50MB of data in a day. This means they can continue to use data but at a slower speed. From Wednesday 1 July new, re-signing and existing Business Customers using O2 Travel will have the option to continue experiencing full data speeds once they’ve used 50MB in a day. How? They’ll receive this text alert ‘O2: Just to let you know you’ve used 50MB from your O2 Travel daily allowance. You can continue to use O2 Travel but may experience slower data speeds until you get your new allowance at midnight UK time. If you’d like to continue using data at the same speed, text MOREDATA to 23336. This will reset your daily allowance and you’ll be charged another £1.66 ex VAT, which will last until midnight that day (UK time).’ O2 Travel offers our customers simplicity, value and transparency. As a general rule of thumb, if a customer wants to use more than 13MBs of data in Europe a day, then it’s worthwhile promoting O2 Travel to them.

27. Changes to low and high data caps in Europe What’s happening? Due to the changes to the standard roaming rates in Europe the price of data per MB is going down. For this reason the amount of data that a customer gets for the amount they pay on the default and larger option user caps goes up. Who’s affected? Customers on the default and larger option data user caps in Europe New/re-signing/existing customers? All Today1 July DefaultData charged at 16.5p £33.34 for 210MB Data charged at 14.5p £33.34 for 230MB Larger Option Data charged at 16.5p £100 for 630MB Data charged at 14.5p £100 for 690MB For all channels except Wholesale ABS

28. Customer Communication We’ll be contacting customers affected by these changes from mid-June. We will detail all the new pricing from the 1 July to comply with legal requirements. Communications Strategy The messaging they receive will vary depending on the proposition they are on We’ll be contacting which channel’s customers? Direct & Distribution Partners (not Wholesale)

29. Andorra moving from Zone 2 to Zone 6 for voice only when roaming

30. Andorra now moving from zone 2 to zone 6 for voice – for all Channels What’s happening? We’re moving Andorra from zone 2 to zone 6 for voice when a customer is roaming in Andorra. See the green box for what the new pricing will be. Who’s affected? Customers on our standard rates in Europe and those on My Europe Extra (108 MPNs in total) New/re-signing/existing customers? All

31. All Changes Matrix showing how different groups of customers will be affected by each of these changes

32. From 1 July Standard Rates incl. high & low data user caps 24 hour Worldwide Bolt On30 day Worldwide Bolt On Existing customers (pre 1 July 2015) Pricing will change giving them more preferential rates due to the current Euro to Sterling exchange rate. The default and heavy user cap allowances will increase for them within Europe only Uncapped Customers on an uncapped version of the bolt on allowing them to use as many 24 hour Bolt Ons as they like in a day But if a customer wants to be on a capped version, from 1 July then can move onto one (see options below in new) Uncapped Customers on an uncapped version of the Bolt On allows them to use as many 30 day Bolt Ons as they like in 30 days. But if a customer wants to be on a capped version, which allows them 1 per billing cycle, then from 1 July then can move onto it. New customers New customers will get the new rates in Europe The default and heavy user cap allowances will be at the new higher level within Europe only By default a customer will be put on the capped version allowing them 4 Bolt Ons per billing cycle But advisors can provide 3 other choices 1.A cap of 1 Bolt On per day 2.A cap of 2 Bolt Ons per day 3.An uncapped option New customers will get the uncapped version unless they request the capped version. Re-signing customers Re-signing customers will get the new rates in Europe The default and heavy user cap allowances will be at the new higher level within Europe only If they already have this Bolt On then nothing changes and they will have the uncapped version unless they choose to move onto capped. If they don’t then they will be capped and have the same options as the new customer above. Re-signing customers will get the uncapped version unless they request the capped version.