1. Journalism Terminology MCOM 101

2. Art Photos, maps, charts, graphs, illustrations. Photos, maps, charts, graphs, illustrations. Art dresses up the paper and makes it visually appealing. Art dresses up the paper and makes it visually appealing. Each story should be examined for art possibilities. (See the graphic entry.) Each story should be examined for art possibilities. (See the graphic entry.)

3. Art

4. Assignment A story a reporter has been given to research and write. A reporter is often “on assignment.” A story a reporter has been given to research and write. A reporter is often “on assignment.”

5. Banner The biggest headline atop the front page, usually running the entire width of the page. The biggest headline atop the front page, usually running the entire width of the page. Banners are often used on the biggest news stories. Banners are often used on the biggest news stories.

6. Banner

7. Beat A specialty area of coverage. A specialty area of coverage. Some reporters are assigned an area to specialize in: police, courts, city hall, the statehouse, science, medicine, public schools, etc. These “beat reporters” are responsible for covering the news on their beats. Another meaning equates “beat” with “scoop.” “We got the beat on the story despite plenty of competition.” In other words, they got the story first. Student papers can have beat reporters, too. Some reporters are assigned an area to specialize in: police, courts, city hall, the statehouse, science, medicine, public schools, etc. These “beat reporters” are responsible for covering the news on their beats. Another meaning equates “beat” with “scoop.” “We got the beat on the story despite plenty of competition.” In other words, they got the story first. Student papers can have beat reporters, too.

8. Budget A list of stories planned for the next edition. A list of stories planned for the next edition. Each budget item includes the reporter’s name, what kind of art is available for the story and the approximate length in inches. Each budget item includes the reporter’s name, what kind of art is available for the story and the approximate length in inches.

9. Byline Identifies who the story is by, hence the word. The name of the reporter who writes the story usually appears at the top of the story. The name of the paper is often part of the byline: Identifies who the story is by, hence the word. The name of the reporter who writes the story usually appears at the top of the story. The name of the paper is often part of the byline: By Susan Lampert Smith Wisconsin State Journal By Susan Lampert Smith Wisconsin State Journal

10. Byline

11. Circulation The number of papers sold. The number of papers sold. Dailies usually list two circulation numbers: daily (Monday through Saturday) and Sunday. Sunday circulation is often higher than daily circulation. Dailies usually list two circulation numbers: daily (Monday through Saturday) and Sunday. Sunday circulation is often higher than daily circulation. Some daily papers have a circulation of several million. Some weekly papers have a circulation of a few hundred. Some daily papers have a circulation of several million. Some weekly papers have a circulation of a few hundred.

12. City Desk This department of a newspaper consists of local reporters and their editors. They work in the city room or the newsroom. Sports, business and features reporters do not work for the city desk, but have their own departments. This department of a newspaper consists of local reporters and their editors. They work in the city room or the newsroom. Sports, business and features reporters do not work for the city desk, but have their own departments.

13. Column There are two meanings. A column is an article containing opinion or commentary written by a columnist. There are two meanings. A column is an article containing opinion or commentary written by a columnist. It is also a vertical strip of type. Most American papers have six columns. Thirty years ago, they had nine. It is also a vertical strip of type. Most American papers have six columns. Thirty years ago, they had nine.

14. Column

15. Copy Stories or articles that are written by reporters and editors. “Max Wright’s copy is very clean.” That means that Max’s copy has few typographical, grammatical or spelling errors. Stories or articles that are written by reporters and editors. “Max Wright’s copy is very clean.” That means that Max’s copy has few typographical, grammatical or spelling errors. “Clean copy” is an important goal. Copy should be perfect when it is completed by the reporter. “Clean copy” is an important goal. Copy should be perfect when it is completed by the reporter.

16. Copy Editor Someone who edits copy, checking for spelling, grammar, typographical and factual errors Someone who edits copy, checking for spelling, grammar, typographical and factual errors Copy editors can also change copy to make it better organized and more compelling. Copy editors can also change copy to make it better organized and more compelling. Copy editors also write headlines and design pages. Reporters do not write headlines for their stories. Students can play two roles -- reporter and copy editor. They should copy-edit someone else’s work, but they should proofread their own copy before turning it in. Copy editors also write headlines and design pages. Reporters do not write headlines for their stories. Students can play two roles -- reporter and copy editor. They should copy-edit someone else’s work, but they should proofread their own copy before turning it in.

17. Credit Line A line of type acknowledging who took a photograph or produced a graphic element. A line of type acknowledging who took a photograph or produced a graphic element.

18. Credit Line

19. Cut Making a story shorter by “making a cut.” Making a story shorter by “making a cut.” Traditional newspaper stories are written with the most important information at the top and the least important information at the bottom. That makes it easy to “cut from the bottom” in case the story doesn’t fit the space available. Stories that use different organizational structures, such as the narrative, should not be cut from the bottom. Traditional newspaper stories are written with the most important information at the top and the least important information at the bottom. That makes it easy to “cut from the bottom” in case the story doesn’t fit the space available. Stories that use different organizational structures, such as the narrative, should not be cut from the bottom.

20. Inverted Pyramid

21. Cutline The caption beneath a photograph. The caption beneath a photograph. Look at the picture carefully before writing a cutline and try not to state the obvious. Instead, provide information to supplement the information that is already in the picture. Wrong: “Jefferson Principal Mary Parks sits atop the roof” Right: “Jefferson Principal Mary Parks spent three hours on the school roof after her students read 1,000 books.” Look at the picture carefully before writing a cutline and try not to state the obvious. Instead, provide information to supplement the information that is already in the picture. Wrong: “Jefferson Principal Mary Parks sits atop the roof” Right: “Jefferson Principal Mary Parks spent three hours on the school roof after her students read 1,000 books.”

22. Dateline The information between the byline and the story that identifies where a story originates. Sometimes the dateline also includes the date, depending on the paper’s policy. Stories produced locally do not have datelines. The information between the byline and the story that identifies where a story originates. Sometimes the dateline also includes the date, depending on the paper’s policy. Stories produced locally do not have datelines.

23. Dateline

24. Deadline The time at which copy must be turned in or at which the final page of the newspaper is composed. Missing a deadline can cost hundreds of dollars because truckers are paid to wait when they cannot fill up with their allotment of papers on time. If trucks are late, carriers get their papers late and deliver them to readers late. That makes readers mad and they may stop reading the paper. Deadlines are critical, whether they are daily, weekly or monthly. Work must be done on time. The time at which copy must be turned in or at which the final page of the newspaper is composed. Missing a deadline can cost hundreds of dollars because truckers are paid to wait when they cannot fill up with their allotment of papers on time. If trucks are late, carriers get their papers late and deliver them to readers late. That makes readers mad and they may stop reading the paper. Deadlines are critical, whether they are daily, weekly or monthly. Work must be done on time.

25. Editorial There are two meanings. One refers to an article that expresses an opinion. Editorials are run on editorial pages that are reserved for expressions of opinion: editorials, columns, letters to the editor and editorials reprinted from other papers. Columnists also write opinionated pieces, either for the editorial page or elsewhere. For example, many sports pages have columnists who comment on various aspects of sports. Their columns should be clearly marked as opinion. Writers who review plays, movies and performances also express opinions. That’s their function. Again, these pieces should be clearly identified. There are two meanings. One refers to an article that expresses an opinion. Editorials are run on editorial pages that are reserved for expressions of opinion: editorials, columns, letters to the editor and editorials reprinted from other papers. Columnists also write opinionated pieces, either for the editorial page or elsewhere. For example, many sports pages have columnists who comment on various aspects of sports. Their columns should be clearly marked as opinion. Writers who review plays, movies and performances also express opinions. That’s their function. Again, these pieces should be clearly identified.

26. Editorial

27. Editorial Cartoon

28. Opinions Reporters should not put their opinions in news and feature stories. Keep opinions on the editorial page, in columns and in reviews. Many student writers are tempted to add “moral tags” to the bottom of news and feature stories. For example, a story about a new teacher may end with: “We’re all glad Mr. Smith is here!” That’s a moral tag and should be avoided. Notice the exclamation mark. Avoid it as well. Reporters should not put their opinions in news and feature stories. Keep opinions on the editorial page, in columns and in reviews. Many student writers are tempted to add “moral tags” to the bottom of news and feature stories. For example, a story about a new teacher may end with: “We’re all glad Mr. Smith is here!” That’s a moral tag and should be avoided. Notice the exclamation mark. Avoid it as well.

29. Feature Story A story not based on “breaking news.” In other words, its interest lies in some factor other than the news value. A story not based on “breaking news.” In other words, its interest lies in some factor other than the news value. A profile of a school principal is a feature. A story about the history of the school building is a feature. A story about a fire in the school kitchen is a news story. A profile of a school principal is a feature. A story about the history of the school building is a feature. A story about a fire in the school kitchen is a news story.

30. Five W’s Five W’s -- Who, what, when, where, why (or sometimes H for How). These are the major questions answered in the lead (or lede) of a well-written news story using the traditional inverted-pyramid structure. That structure puts the most important information in the first paragraph and the least important in the last paragraph. Five W’s -- Who, what, when, where, why (or sometimes H for How). These are the major questions answered in the lead (or lede) of a well-written news story using the traditional inverted-pyramid structure. That structure puts the most important information in the first paragraph and the least important in the last paragraph.

31. 5 W Lead Who What Where When Why How

32. Sample Lead The Green Bay Packers beat the Chicago Bears 38-9 Sunday afternoon at Lambeau Field by using a devastating defense and a balanced offense. The Green Bay Packers beat the Chicago Bears 38-9 Sunday afternoon at Lambeau Field by using a devastating defense and a balanced offense.

33. Flag The name of the paper atop the front page. It’s the flag because it flies above the rest of the page. The name of the paper atop the front page. It’s the flag because it flies above the rest of the page.

34. Front Page The first page of the paper where the most interesting and most newsworthy stories are placed. The first page of the paper where the most interesting and most newsworthy stories are placed.

35. Front Page, Above the Fold

36. Graphic A chart, graph, map or similar device used to help tell a story. A graphic is usually used in conjunction with a story. It can provide details that can be eliminated from the story. Sometimes a graphic can stand alone and be the entire story. Students who are handy with a computer can be graphics editors. For example, a story that surveys students about their favorite entertainer can be accompanied by a bar chart that lists the top five or 10 entertainers. A chart, graph, map or similar device used to help tell a story. A graphic is usually used in conjunction with a story. It can provide details that can be eliminated from the story. Sometimes a graphic can stand alone and be the entire story. Students who are handy with a computer can be graphics editors. For example, a story that surveys students about their favorite entertainer can be accompanied by a bar chart that lists the top five or 10 entertainers.

37. Headline Summarizes the story. Often written as “hed.’’ Summarizes the story. Often written as “hed.’’ Use verbs and complete thoughts in headlines. “10th-graders study rain forest,” “Giraffes are big hit on field trip,” “Mrs. Jones raises goats.” Use verbs and complete thoughts in headlines. “10th-graders study rain forest,” “Giraffes are big hit on field trip,” “Mrs. Jones raises goats.”

38. Jump The part of the story that continues on another page. The introduction to the jump on the first page is called the “jump line.” “See ‘giraffes’ on Page 4” or “Continued on Page 4.” The jumped story should be clearly labeled. “Mrs. Jones, continued from Page 1.” The part of the story that continues on another page. The introduction to the jump on the first page is called the “jump line.” “See ‘giraffes’ on Page 4” or “Continued on Page 4.” The jumped story should be clearly labeled. “Mrs. Jones, continued from Page 1.”

39. Jump

40. Masthead Lists the top management of the paper. Lists the top management of the paper.

41. Proofread Reading every letter of every word in the paper to make sure everything is spelled correctly. Every reporter should proofread every story before turning it in. An editor should proofread every page, including headlines, bylines, cutlines and graphics, before the paper is printed. Always use the computer spell-checker, but remember that it can fail you in embarrassing ways. Reading every letter of every word in the paper to make sure everything is spelled correctly. Every reporter should proofread every story before turning it in. An editor should proofread every page, including headlines, bylines, cutlines and graphics, before the paper is printed. Always use the computer spell-checker, but remember that it can fail you in embarrassing ways.

42. Refers They appear on Page 1 and tell the readers about stories inside the paper. They are a quick and easy way to fill holes on the front page when stories run short. “Tenth-graders meet the giraffes. See Page 5.” They appear on Page 1 and tell the readers about stories inside the paper. They are a quick and easy way to fill holes on the front page when stories run short. “Tenth-graders meet the giraffes. See Page 5.”

43. Refers

44. Sidebar A short story related to the main story and run adjacent to it. A sidebar develops one angle of the main story. A short story related to the main story and run adjacent to it. A sidebar develops one angle of the main story.

45. Top Line The biggest headline on the front page, sometimes called the banner. The biggest headline on the front page, sometimes called the banner.

46. Editorial Department The news department of a newspaper, responsible for all content of the newspaper except advertising. At some papers this term refers to the department responsible for the editorial page only. The news department of a newspaper, responsible for all content of the newspaper except advertising. At some papers this term refers to the department responsible for the editorial page only.

47. Editorialize To inject the reporter's or the newspaper's opinion into a news story or headline. Most newspapers restrict opinion to analysis stories, columns and editorials. To inject the reporter's or the newspaper's opinion into a news story or headline. Most newspapers restrict opinion to analysis stories, columns and editorials.

48. information graphic A visual representation of data. A visual representation of data.

49. Lay Out lay out (v.) The process of preparing page drawings to indicate where stories and pictures are to be placed in the newspaper. layout (n.) The completed page drawing, or page dummy. lay out (v.) The process of preparing page drawings to indicate where stories and pictures are to be placed in the newspaper. layout (n.) The completed page drawing, or page dummy.

50. Lead (1) The first paragraph or first several paragraphs of a newspaper story (sometimes spelled lede); (1) The first paragraph or first several paragraphs of a newspaper story (sometimes spelled lede); (2) the story given the best display on Page One; (2) the story given the best display on Page One; (3) a tip. (3) a tip.

51. Lead

52. Libel Damage to a person's reputation caused by a false written statement that brings the person into hatred, contempt or ridicule, or injures his or her business or occupational pursuit. Damage to a person's reputation caused by a false written statement that brings the person into hatred, contempt or ridicule, or injures his or her business or occupational pursuit.

53. Nutgraph A paragraph that summarizes the key element or elements of the story. A paragraph that summarizes the key element or elements of the story. Usually found in a story not written in inverted pyramid form. Usually found in a story not written in inverted pyramid form.

54. Op Ed Page The page opposite the editorial page, frequently reserved for columns, letters to the editor and personality profiles. The page opposite the editorial page, frequently reserved for columns, letters to the editor and personality profiles.

55. Open Ended Question One that permits the respondent some latitude in the answer; for example, "How did you get involved in politics?" One that permits the respondent some latitude in the answer; for example, "How did you get involved in politics?"

56. Poll The measurement of opinion by questioning members of some small group chosen at random so as to be representative of the entire group. The measurement of opinion by questioning members of some small group chosen at random so as to be representative of the entire group. A poll is also referred to as a survey or public opinion poll. A poll is also referred to as a survey or public opinion poll.

57. Profile A story intended to reveal the personality or character of an institution or person. A story intended to reveal the personality or character of an institution or person.

58. Soft News Stories about trends, personalities or lifestyles. The time element usually is not important. Stories about trends, personalities or lifestyles. The time element usually is not important.

59. Hard News Coverage of the actions of government or business; or the reporting of an event, such as a crime, an accident or a speech. The time element often is important. Coverage of the actions of government or business; or the reporting of an event, such as a crime, an accident or a speech. The time element often is important.

60. Sources People or records from which a reporter gets information. The term often is used to describe persons, as opposed to documents. People or records from which a reporter gets information. The term often is used to describe persons, as opposed to documents.