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Published byRafe McCoy Modified over 8 years ago
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The University of Iowa Trademark Licensing Department By: Griffin Weihe
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Goals Learn about licensing Work hard and complete tasks on time Improve communication and writing skills Be confident
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Hours of Operation Licensing: Monday-Friday: 8-5 Hall of Fame: Monday-Thursday 8-5 Friday: 8-6 Saturday and Sunday: 10-5
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What is Trademark Licensing? Form of marketing - People see and want to buy because of how it looks. Global industry - Licensed product is everywhere Up and coming (high schools, Division III) US Patent Office -Register classes
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CLC, LRG, and Independents Collegiate Licensing Company: The CLC is the largest licensing company and manages a large amount of big schools. Includes: LSU, Illinois, Ole Miss, UNC, Florida State, Alabama, Licensing Resource Group: LRG is the second largest licensing agency, most of their clients are medium and smaller schools: Includes: Iowa State, Baylor, Kansas State, NC State, Drake, UNI, UWP, UWSP. Independents: Schools who independently manage their licensees: USC, Iowa, Ohio State, Michigan State
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What Does Iowa Trademark? Logos (Tigerhawk, Block-I, old school collection) Word marks (Iowa, Hawkeyes, Iowa Hawkeyes) Combination marks Verbiage (“Go Hawks”, “How bout’ them Hawks” Marks associated with the institution
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Daily Tasks -Artwork approval -Answering phones -Royalties -New product addendums -Work on assigned projects
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2 Different Types of Licenses Cottage - Ma and Pa (IA) companies - $200 Licensing Fee -Pay Royalties at end of year Standard - $500 Licensing Fee - Pay Royalties at end of each quarter.
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Royalties 10% of all licensed products Rate changes over time Items can be royalty exempt. 30 Days to report after due date. Company can be terminated if royalty payment is missed.
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New Product Addendum Existing companies Review Process - Letter and non-Iowa sample - Factory Disclosure - Artwork - Iowa Sample and signed addendum Thinking about adding a fee.
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Hall of Fame Women’s and Minorities exhibit - Research - Meetings - Phone calls Other Hall of Fame tasks - Occasional set up for events. - Banner Hanging
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Other Projects Decals Herky on Parade Federal Registration Royalty Research Reviewed Product Categories
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Future Interns Work hard Don’t be shy Ask questions Be confident everyday
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Final Thoughts/Questions Great experience Positive growth for myself Goals accomplished Questions?
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