1. Domestic Market Centers for Fashion MKT-FMRE-8 Understand the concepts and processes needed to obtain, develop, maintain, and improve a product mix in response to market opportunities.

2. Terms Fashion Market – A place where goods are sold to retail store buyers at wholesale prices for re- sale (retail store buyers go to market and purchase the styles we will be wearing in the upcoming months) Market Center – An area of a city devoted to wholesaling of fashion goods Market Weeks – Specific weeks during the year when the retail store buyers go to the market centers to view and purchase and the new lines to be sold in their stores.

3. Major Market Weeks Fall 1February Fall 2Early April ResortJuly/August HolidayJuly/August SpringSeptember SummerNovember/Dec.

4. Major Domestic Fashion Market Centers New York City (most important) Los Angeles Miami Dallas

5. Americas Mart Atlanta http://www.americasmart.com/gift/market- dates#/

6. NYC Fashion Market Center Major market center for fashion in US 7 th Ave from 27 th Street to 42 nd Street is called the garment district (divided by category and price) 7 th Avenue is named “Fashion Avenue.” All major and minor designers and manufacturers have their showrooms in the garment district. (showrooms are offices in the fashion industry) Primary (level) sources are located here as well

7. Garment District

9. Offices in the Garment District http://www.emporis.com/en/wm/zo/?id=10 0256 Empire State Building – Houses most of the showrooms for men’s wear.

10. Los Angeles Market Center Fashion District is an 8 block section of downtown LA California leads the nation in retail apparel sales Southern CA is the nation’s largest apparel manufacturing area More than 4000 manufacturers 2 nd to NYC

11. Los Angeles Market Center Major market for junior sizes and Contemporary BUM, Guess, Laundry, Guess, Rampage, surf companies, Richard Tyler, Bisou Bisou, Juicy, XOXO, Ed Hardy, BCBG Revolves around casual sportswear Fall market week early April

12. Dallas Market Center Third largest market center Major menswear market center Budget women’s wear Specializes in bright, hand crafted specialty items and jewelry Services the Southwestern US Major NY designers and companies will set up temporary showrooms during market weeks

13. Miami Market Center 4 th US fashion market Latino influence Specialty is cruise wear and swim wear Big children’s market