3. #1: “Spots” are the new campaign method because it can deliver more listeners for less money than other forms of advertising. #2: Advantage: large audiences from popular shows Disadvantage: only shown between shows – people may be away from tv

4. #1: Apparently public sentiment was not favorable toward political advertising #2: Cheapened people’s choice of candidate – choose a candidate like you choose “cigarets (sic) or chewing gum” Discuss

5. #3: Yes, because politics have turned into a complete media circus. To them it may have seemed frivolous to advertise candidates the same way you advertise products you buy. #4: (Personal opinions about presidential advertising)

6. Compare #1: Reeve’s Report Tone: excited, positive; News Article Tone: negative, hostile toward advertising #2: (answers will vary – could Reeves have predicted public sentiment)

7. Compare #3: Reeve’s possible prep: public surveys… #4: Public concerns: they would tire of seeing Ike over and over again on the tv; upset by the cost ($2 million); impression that the Republicans can buy their way into office;