1. eLandscape Alliances eLandscape Team

2. Setting the Context The Goal: Analyze what are the potential alliances that eLandscape can form to maximize the benefit for both eLandscape as well as to the alliance partner. The Approach Analyze what eLandscape needs from other vendors/entities (suppliers) to gain competitive advantage and sell effectively to it’s target market of US Single Family Homeowners Analyze how such alliances benefit the partner. List any assumptions.

3. eLandscape – Alliance Criteria Context: eLandscape is primarily an online portal. Mobile apps will be available to further expand the reach of eLandscape services. With the above context: An alliance between eLandscape and another entity will bring mutual benefits, if the alliance can deliver any of the following values, which would not be easily feasible for a single company to deliver. 1.expanding the reach of eLandscape services through a third- party site, who were not providing these kind of services earlier. 2.Any new software tools that can be showcased through eLandscape will benefit the software vendor

4. eLandscape Potential Alliances AllianceBenefits to eLandscape Benefits to Alliance Partner AssumptionsExample Blogging/Aggr egator Sites- eLandscape Expanded reach to customer base Provide new type of services to it’s customers Partner has significant customer base and not already providing eLandscape type of services Providing share icons, links or articles that take back the customer to eLandscape. Emerging Software vendor- eLandscape Provide new visual s/w tools to eLandscape customers Provide significant customer base to the emerging s/w vendor S/w vendor is willing to provide preferential pricing for eLandscape eLandscape could integrate CAD/3-D modeling and other such tools

5. eLandscape – Business Relations, but NOT Alliances Other possible business relationships definitely exist, but they are not strategic alliances, as they do not provide mutual benefits and not part of strategic level engagement. These normal business type of relationships include, but not limited to: -Using web hosting services -Using Accounting, Legal Services -Purchasing advertisement space on third-party sites, radio and broadcast networks -Contracting with an offshore development center.