1. POLITICAL ADVERTISING VOTE FOR ME!

2. P URPOSES OF P OLITICAL A DVERTISING Informing the public about issues relevant to them Explaining the candidate’s position on the issues, and why that position is correct Increasing positive feelings (trustworthiness, pride, likeability) for the candidate Increasing negative feelings (untrustworthiness, disappointment, anger) for the opposing candidate.

3. TYPES OF POLITICAL ADVERTISEMENTS Personal/Biographical (Positive) Issue (Mix of Positive and Negative) Attack (Negative)

4. L OGICAL F ALLACIES Candidates often use the propaganda techniques (testimonial, bandwagon, fear) that we’ve already learned In addition to this, they often try to influence a person’s reasoning by making arguments that are not valid. These are called LOGICAL FALLACIES.

5. SLIPPERY SLOPE THREATENS INCREASING CONSEQUENCES FROM TAKING A SIMPLE COURSE OF ACTION

6. AD HOM I NEM AD DESIGNED TO ATTACK A PERSON, RATHER THAN ADDRESS AN ISSUE

7. HASTY GENERALIZATION USES A SAMPLE TOO SMALL TO SUPPORT A CONCLUSION

8. POST HOC AN ERROR IN CAUSE AND EFFECT- FALSELY APPLIES BLAME FOR SOMETHING THAT HAPPENED A happened, then B happened Therefore, A caused B

9. POSITIVE ADS: PRO-OBAMA PRO-ROMNEY

10. NEGATIVE ADS: ANTI-OBAMA ANTI-ROMNEY