1. Q3/2015 THE APPSFLYER PERFORMANCE INDEX FOR Gaming Apps

3. A Device is just as flooded and so are the app stores with numerous apps just waiting for their chance 42 APPS 1.4M 32%55%87% USE 5-9USE 1-4LESS THAN 10 APPS PER DAY APPS PER DEVICE 1.5M

5. WHAT IS POSSIBLE LTV UPLIFT IMPROVED RETENTION DATA ANALYSIS

7. Scope Methodology ~100 million installs 1,000+ AppsFlyer’s gaming app clients 100s of AppsFlyer’s integrated media partners Dates: Q3 2015

8. Analyzing D1, D7 & D30 Retention Retention Rate Methodology

9. Normalized Retention Weighted formula D1 = 20% D7 = 30% D30 = 50% Retention Score Methodology

10. Retention score + scale Power Ranking Methodology

11. The Bird Flies High in Android Retention Score - Android Top 10

12. The Flock that Follows Retention Score: Android 11-25 #10 #11

13. Power Ranking: Retention & Scale Combined

14. Intent Drives Retention Retention Score – iOS Top 10

15. Also Getting a Bite of the Apple Retention Score iOS 11-25 #10 #11

16. Power Ranking: Retention & Scale Combined

17. Thanks! www.appsflyer.com