1. ShopperScape ® Snapshot Online Circulars and Online Coupon Clipping Taking More Prominent Role in Pre-Trip Planning March 2013

2. © Kantar Retail 2013 3/16/20162 Pre-Trip Planning Activity: % Who Do Activities All/Most of the Time Before Grocery Trips Participation in top three pre- trip planning activities remains stable Use of online circulars and coupon resources gaining traction Usage rates for Twitter and Facebook as part of pre-trip routines has stalled Source: Kantar Retail ShopperScape ®, February 2011, 2012 and 2013

3. © Kantar Retail 2013 3/16/20163 *Read as: 81% of shoppers who search for coupons online all or most of the time before grocery trips search for coupons on coupon or deal Web sites. Source: Kantar Retail ShopperScape ®, February 2013 Fewer than half of shoppers turn to retailer or brand Web sites.

4. © 2013 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Kate Senzamici kate.senzamici@kantarretail.com 501 Boylston Street Suite 6101 Boston, MA 02116 T +1.617.912.2866 T +1.617.912.2828 F +1.630.245.5647 www.kantarretailiq.com