1. Marketing & Advertisement By: Sara Spurlin

2. Market Segments Demographics Race Gender Age Target Incomes Psychographics Family Status Geographics 50 miles Radius

3. Avenues of Marketing Billboards Radio Adds Inserts/Flyers (Gazette etc.) Stealth Marketing Doctors Offices Fitness Clubs (kids areas) Day Cares (select)

4. B.E.L.L.S Marketing Mix Product Accessories Decorative Pillows Picture Frames Rugs Lamps Comforters Beds: Twins, Full, Day Beds Desks Dressers Storage Units

5. B.E.L.L.S Marketing Mix Price Penetration Technique oMathis Brothers Charges $157.95 for this item oB.E.L.L.S charges $127.95 Discounting Techniques oB.E.L.L.S will mark the items much higher, but post a discounted sticker to make the customer feel as though they are getting a bargain. oB.E.L.L.S would mark this item at $185.70 but the discounted sticker would state $127.95

6. B.E.L.L.S Marketing Mix Place (distribution)

7. B.E.L.L.S Marketing Mix Promotion Post-Sales Communication Personal Selling Sales Promotion oEx: If a customer purchases a bed we will discount their sheets and or comforter.

8. Marketing & Advertisement By: Sara Spurlin