1. MS4: Text, Industry & Audience

2. Industry 2: The Television Industry Text 1: Call the Midwife

3. The Television Industry In today’s lesson we will: Discuss the ways in which the BBC fund & produce TV Drama Discuss how government funding supports television production in the UK Research the way in which Call the Midwife is funded and produced

4. The Television Industry Some BBC drama programming is made by the BBC

5. The Television Industry There are a number of independent TV production companies in the UK who produce programmes for the BBC. They “pitch” ideas and work to a specified budget. For example Sherlock is produced by Hartswood Films.

6. The Television Industry Call the Midwife is broadcast on BBC 1 but is made by Neal Street Productions, an independent production company. Why?

7. The Television Industry Research Neal Street Productions: http://www.nealstreetproductions.com/ Who are the key figures in the company? Is Call the Midwife typical of the work they produce?

8. The Television Industry What sorts of Drama is the BBC interested in commissioning? Listen to Polly Hill, controller of drama commissioning at the BBC.

9. The Television Industry Look at the BBC Drama Genre Tariffs for Independents. Which category do you think Call the Midwife fits into? http://www.bbc.co.uk/commissioning/tv/how- we-work/business-requirements/tariff- ranges.shtml

10. The Television Industry Creative Industry Tax Relief Read the articles listed in the booklet and make notes on the following point: why should public money support television production?

11. The Television Industry Why does Call the Midwife cost so much to make? Where does the money go?

12. The Television Industry The location used in the programme has changed: read the article on pages 12 & 13 and think about whether this change would affect the budget?

13. The Television Industry Is Call the Midwife a successful programme? How can you tell? How does it appeal to its target audience?

14. The Television Industry How important is its scheduling to its success? Why has it become a staple of Sunday nights & Christmas?

15. The Television Industry How are BBC programmes sold and promoted abroad? Research BBC Worldwide, how does it help sell Call the Midwife globally?

16. The Television Industry Why has the programme been so internationally successful? Does it have global appeal?

17. The Television Industry Marketing Watch the trailer for the first ever episode of Call the Midwife. How does it sell the programme? How does the trailer for series 4 differ?

18. The Television Industry Marketing

19. Homework Read pages 5, 6 & 7 of the booklet and complete all the questions including those on genre, narrative & representation.