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MS4: Text, Industry & Audience
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Industry 2: The Television Industry Text 1: Call the Midwife
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The Television Industry In today’s lesson we will: Discuss the ways in which the BBC fund & produce TV Drama Discuss how government funding supports television production in the UK Research the way in which Call the Midwife is funded and produced
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The Television Industry Some BBC drama programming is made by the BBC
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The Television Industry There are a number of independent TV production companies in the UK who produce programmes for the BBC. They “pitch” ideas and work to a specified budget. For example Sherlock is produced by Hartswood Films.
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The Television Industry Call the Midwife is broadcast on BBC 1 but is made by Neal Street Productions, an independent production company. Why?
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The Television Industry Research Neal Street Productions: http://www.nealstreetproductions.com/ Who are the key figures in the company? Is Call the Midwife typical of the work they produce?
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The Television Industry What sorts of Drama is the BBC interested in commissioning? Listen to Polly Hill, controller of drama commissioning at the BBC.
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The Television Industry Look at the BBC Drama Genre Tariffs for Independents. Which category do you think Call the Midwife fits into? http://www.bbc.co.uk/commissioning/tv/how- we-work/business-requirements/tariff- ranges.shtml
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The Television Industry Creative Industry Tax Relief Read the articles listed in the booklet and make notes on the following point: why should public money support television production?
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The Television Industry Why does Call the Midwife cost so much to make? Where does the money go?
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The Television Industry The location used in the programme has changed: read the article on pages 12 & 13 and think about whether this change would affect the budget?
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The Television Industry Is Call the Midwife a successful programme? How can you tell? How does it appeal to its target audience?
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The Television Industry How important is its scheduling to its success? Why has it become a staple of Sunday nights & Christmas?
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The Television Industry How are BBC programmes sold and promoted abroad? Research BBC Worldwide, how does it help sell Call the Midwife globally?
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The Television Industry Why has the programme been so internationally successful? Does it have global appeal?
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The Television Industry Marketing Watch the trailer for the first ever episode of Call the Midwife. How does it sell the programme? How does the trailer for series 4 differ?
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The Television Industry Marketing
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Homework Read pages 5, 6 & 7 of the booklet and complete all the questions including those on genre, narrative & representation.
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