1. Calibri

3. CHALLENGE: Increase product and brand awareness in North America.

4. SOLUTION: “Share to Win” giveaway Sharable Fun Taps into idea of community

5. RESULTS: 3,900 entries in US & CA 4,600 new fans in one week! 5,700 views on our educational video Increased engagement 2,800 new emails for database

6. CHALLENGE: We want to maximize SEO to draw traffic to our website. For people visiting our site, we want to increase conversion.

7. SOLUTION: User “review” proven to accelerate conversion... So how do you depict “word of mouth” for a visual brand?

8. CHALLENGE: Sometimes we receive questions from customer that WE don’t even know the answer to...

9. SOLUTION: Ask the people who know our product best – the trampoline owners. Crowd source the answer.

10. RESULTS: Able to address the customer’s question. Integration into official customer service responses. In case you were wondering… Tie plastic bags, old CDs, pie plates, tinsel, zip ties Fake predator – snakes, hawks Distractions

12. CUSTOMER SERVICE: Address frequently asked questions & open forum for further service.

13. WEB: Improve SEO with timely and relevant blog post.

14. PR: Pitch short-lead outlets with trampoline safety tips.