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Millennial Generation Born 1977-2000 Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley.

Published byScot Patrick Modified over 8 years ago

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Presentation on theme: "Millennial Generation Born 1977-2000 Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley."— Presentation transcript:

1 Millennial Generation Born 1977-2000 Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley

2 Defining Events AIDS Iran hostage crisis Space shuttle Challenger Fall of Berlin Wall and Soviet Union Technology immersion – Email, texting

3 Generational Characteristics Technology reliant Image-driven Multi-tasking Open to change Confident Team-oriented Information rich Impatient Adaptable

4 Millennial Generation Millennials celebrate brand purpose Millennials want a personal connection Millennials embrace disruption Millennials accept difference Millennials expect a dialogue Source: How to Get Millennials to Love and Share Your Brand, Advertising Age, August 14, 2013.How to Get Millennials to Love and Share Your Brand

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