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Copyright © 2005 Pearson Education Canada Inc. Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-1 Chapter 4 Internal Scanning:

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Presentation on theme: "Copyright © 2005 Pearson Education Canada Inc. Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-1 Chapter 4 Internal Scanning:"— Presentation transcript:

1 Copyright © 2005 Pearson Education Canada Inc. Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-1 Chapter 4 Internal Scanning: Organizational Analysis

2 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-2 Copyright © 2005 Pearson Education Canada Inc. Resource-Based Approach Resource:  An asset, competency, process, skill, or knowledge controlled by the organization.

3 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-3 Copyright © 2005 Pearson Education Canada Inc. Evaluating Key Resources VRIO Framework  Value: Does it provide competitive advantage?  Rareness: Do other competitors possess it?  Imitability: Is it costly for others to imitate?  Organization: Is the firm organized to exploit the resource?

4 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-4 Copyright © 2005 Pearson Education Canada Inc. Core Competencies Durability & Imitability of core competencies determined by:  Transparency  Transferability  Replicability

5 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-5 Copyright © 2005 Pearson Education Canada Inc.

6 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-6 Copyright © 2005 Pearson Education Canada Inc. Organizational Culture Defined:  Collection of beliefs, expectations, and values learned and shared by an organization’s members and transmitted from one generation of employees to another.

7 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-7 Copyright © 2005 Pearson Education Canada Inc. Strategic Financial Issues Financial Ratios:  i.e. Total debt to total assets. Capital Budgeting:  Analyzing and ranking possible investments in fixed assets.

8 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-8 Copyright © 2005 Pearson Education Canada Inc. Strategic R&D Issues R&D Intensity:  Spending on R&D as a percentage of sales revenue. Technological Competence:  Development and use of innovative technology. Technology Transfer:  Process of taking new technology from the lab to the marketplace.

9 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-9 Copyright © 2005 Pearson Education Canada Inc. Strategic HRM Issues Use of Teams Flexibility Quality of Worklife Human Diversity

10 Concepts in Strategic Management, Canadian Edition Wheelen, Hunger, Wicks 4-10 Copyright © 2005 Pearson Education Canada Inc. Strategic Information Systems Issues Automate back-office processes Automate individual tasks Enhance key business functions Develop competitive advantages


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