1. Exchanging information

2. Communications 1 Communications enable organizations to keep in touch with Staff, Suppliers, Customers – actual & potential.

3. Exchanging information Communications 2 Advertising – many organizations use phone calls, emails, text (SMS) messages, etc. Emails – used because they are fast and cheap – mass emails can be sent easily Mobile phones – people are contactable no matter where they are

4. Exchanging information Communications 3 Chat rooms – set up so everyone has a place to chat with each other about topics relevant to the organization Forums/message boards – used for posting and replying to messages VoIP – used to make cheap Internet phone calls to anywhere in the world Videoconferencing – allows employees of an organization to conduct virtual meetings Social Networking Websites

5. Exchanging information Web 2.0 applications Web 2.0 applications are the latest services offered by the Internet http://www.youtube.c om/watch?v=7BAXvFdM BWw http://explainingcomp uters.com/web2.html

6. Exchanging information Web 2.0 applications Blogs/Web logs Chat rooms Wikis Collaborative document publishing Video sharing Web 2.0 applications But most of all, it is about social networking

7. Exchanging information Questions How might organizations use each of the Web 2.0 applications on the previous slide? Read the example on page 223. How might the company in your exam use Web 2.0 applications? What technologies allow you to implement Web 2.0?