1. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 HCS Journey Cisco Partner Marketing

2. Content Collateral for each stage the customer’s buying cycle (email/ 1 reminder/ landing page) Awareness: Infografía Forbes Interest: Investigación Forbes Development: Informe técnico TechKnowledge

3. SW Landing No response Click on single call to action Completes form Downloads Asset Reminder 2Reminder 1Touch 1Reminder 2Reminder 1 No response Landing 2 Completes Form Downloads Asset Touch 3 Lead Alert to MRP. Telemarketing only to new contacts completing form + Touch 2 Lead Alert to MRP. Telemarketing + No response

4. SW Completes Form Downloads Asset Touch 3 Lead Alert to MRP. Telemarketing only to new contacts completing form Landing 3 Reminder 2Reminder 1 No response Landing 2 Telemarketing to contacts with higher number of actions in journey. Only if needed to get minimum amount of leads Completes Form Downloads Asset Lead Alert to MRP. Telemarketing only to new contacts completing form