1. 1 © ATHENA Consortium 2006 PROJECT C3 Richard Stevens, Formula ATHENA M38 Final Review 29 March 2007 Funchal, Madiera

2. 2 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Presentation Outline General approach to exploitation Types of exploitation Market for ESA Interoperability Results Joint Exploitation Individual Exploitation Partner presentations

3. 3 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 ATHENA approach to exploitation Athena cannot “exploit” results, it can only collect knowledge about internal and external factors and guide the partners to: Define Results which have “value” Understand Market segmentation, Calculate Success factors, Understand their own competencies and resources, Define target markets, Identify Potential users Develop differentiation with other players, Position their offering in the market, Deal internally and externally with IPR issues Understand and manage Risks

4. 4 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Libr General approach to exploitation Analysis and methodology Measu WD 3.3D 3.3 Guide D3.1 Workshop D3.2

5. 5 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Athena Objectives  Results  Exploitation Contribution to enabling enterprises to seamlessly interoperate with others

6. 6 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Results Result TypeKey Result Business Business Interoperability Framework (KR1) ATHENA Application in Industry (KR2) Interoperability Impact Assessment (KR3) Strategic Enterprise Interoperability Centre (KR4) ATHENA Outreach (KR5) Technical ATHENA Interoperability Framework and Methodology (KR6) Collaborative Enterprise Modelling Platform (KR7) Cross-Org. Business Process Modelling and Enactment (KR8) Ontology-based Semantic Annotation and Reconciliation method / language / tool (KR9) Adaptive and Service Oriented Infrastructure (KR10) Model-driven and Adaptable Interoperability Framework (KR11)

7. 7 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Key Business Results 1. Business Interoperability Framework (BIF) 2. ATHENA Application in Industry 3. Interoperability Impact Assessment

8. 8 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Key Strategic results 1. EIC Services and Infrastructure 2. ATHENA Outreach

9. 9 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Key Technical Results ● The ATHENA project produced six technical results: 1. ATHENA Interoperability Framework and Methodology 2. Collaborative Enterprise Modelling Platform’ 3. Cross-Organisational Business Process Modelling and Enactment’ 4. Ontology-based Semantic Annotation and Reconciliation method/language/tool’ 5. Adaptive and Service Oriented Infrastructure 6. Model-driven and Adaptable Interoperability Framework and Infrastructure’

10. 10 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 ATHENA Interoperability Framework (AIF) Conceptual integration -Reference architecture -Concepts -Models andmetamodels -Languages Technical integration -Modelling tools -Execution environments Applicative integration -Methodologies -Use cases -Reference examples

11. 11 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Collaborative Enterprise Modelling Platform

12. 12 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Cross-Organisational Process Modelling and Enactment’

13. 13 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Ontology-based Semantic Annotation and Reconciliation method/language/tool

14. 14 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Adaptive and Service Oriented Infrastructure

15. 15 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Model-driven and Adaptable Interoperability Framework and Infrastructure

16. 16 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Existing and Future Product areas 1.Enterprise Modelling 2.Ontology 3.Architectures & Platforms 4.Web Service Infrastructure

17. 17 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Integration ToolATHENA Interoperability Framework (AIF) availableA4 Project participants CBP Transformation to execution – (Gabriel) availableA4 Project participants Analysis of OEM-SME interoperability scenarios availableA8 Project participants SMEs interoperability requirements availableA8 Project participants AIF guidelines and best practice in SME environments availableA8 Project participants

18. 18 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results TypeDescriptionExploitation availability OWNERS Business Process Tool POP* Language Interchange Format and Methodology availableA1 Project participants MPCE – Modelling Platform for Collaborative Enterprises availableA1 Project participants EIMM – Enterprise Interoperability Maturity Model availableA1 Project participants Modelling Cross- organisational Business Processes in ARIS & MOOGO availableA2 Project participants Cross-organisational Business Processes Modelling Tool (Maestro) availableA2 Project participants

19. 19 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Semantic tool ATHENA Ontology Managementsystem (ATHOS) availableA3 Project participants ATHENA Semantic Annotation System (A*) availableA3 Project participants ATHENA Reconciliation Rule Generator (ARGOS) availableA3 Project participants ATHENA Reconciliation Engine (ARES) availableA3 Project participants Management of RDF Schemas (THEMIS) availableA3 Project participants

20. 20 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Semantic tool Semantic support for the description and modelling of the service description availableA5 Project participants CCTS Business Documents Modelling Method availableA7 Project participants CCTS modelling tool support integrated with MAESTRO availableA7 Project participants Business Document Repository based on BRMF availableA7 Project participants

21. 21 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results TypeDescriptionExploitatio n availability OWNERS ICT framework tool Cross-organisational Business Process Engine (Nehemiah) availableA2 Project participants Task Management Engine availableA2 Project participants CIM to PIM Transformations availableA2 Project participants ATHENA Event and Document Correlation (AEDoC) availableA2 Project participants Perspectives in Service- Oriented Architectures and their Application in availableA5 Project participants

22. 22 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Customisable interoperability facilitation tool Model-driven development (MDD) framework for Web Services availableA5 Project participants Service Execution Framework (Johnson/Lyndon) availableA5 Project participants WSDL Analyzer availableA5 Project participants

23. 23 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Customisable interoperability facilitation tool JACK Autonomous Agents Framework availableA5 Project participants UMT2OWLS Transformation availableA5 Project participants ATHENA Conformance Testing Suite availableA5/B5 Project participants PIM4SOA Metamodels availableA6 Project participants

24. 24 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Customisable interoperability facilitation tool PIM to PSM Transformations availableA6 Project participants Model-Driven and Adaptive Interoperability Development Tools availableA6 Project participants ATHENA Autonomous Computing Framework availableA6 Project participants Model-Driven and Adaptive Interoperability Runtime Tools and Services availableA6 Project participants

25. 25 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Exploitable Results Type Description Exploitation availability OWNERS Customisable interoperability facilitation tool Model-Driven and Adaptive Interoperability Methodologies and Guidelines availableA6 Project participants Graphical editor for PIM4SOA availableA7 Project participants schema generation based on the Data Format Definition Language availableA7 Project participants agent protocols generation tool from PIM4SOA transformation availableA7 Project participants

26. 26 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Athena Distinctive value for a variety of stakeholders Interoperability of Enterprise Systems and Applications is not a single product that addresses a well-defined market  “concept” numerous measures of value for numerous stakeholders There are common factors. ● A market demand  ● Time to market ● Lowering Cost ● Reusing IT artefacts ● Lowering Risk and Security ● Increasing total system Quality of Service ● Existing Standards  ● Software programming languages ● Semantics, Ontologies ● Modelling ● Research platforms  Athena, Interop, Terragov, DIP, Genesis, etc..

27. 27 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Value Proposition for Industry End User Products Services But Athena will provide Intermediate ● Organisation’s capability and knowledge, ● Internal development tools ● Improved inter-com any relationships ● Increased collaboration with value-chain ● Value to our Consortium and other Athena Projects ● Better General Knowledge regarding interoperability

28. 28 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Use case based approach ● Demonstrated on the Use case basis 1. Use Case: Collaborative Product Design 2. Use Case: Product Portfolio Management 3. Use Case: Supply Chain Management 4. Use Case: E-procurement ● Interoperability Requirements for SMEs and Large Enterprises

29. 29 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Variety of “USE” More than traditional Customers Industrial end-users also to whole lot of emerging “ customers ”: Public Policy makers Internal IT Systems managers Testing and Conformity communities Athena Consortium and other Research Projects New training and service providers Standards and Industrial Specifications bodies Education al bodies

30. 30 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Types of exploitation Besides traditional industrial exploitation of research results: Products to end users Services to end users We have also identified value through: ● Internal Integration of IT systems; ● Contribution to Standards; ● Business Process Improvements; ● Services to technology partners; ● Improved educational content and training capability; ● Consulting capability.

31. 31 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Joint Exploitation As Part of DC.3.3 Product Definition ● Has provided results based product definitions periodically during the project. ● Has set down a framework for describing the scope of the single applications. ● It has mapped the proposed exploitable components to the AIF expressing exploitable results in a common format. Market analysis ● Working in the single companies and in the B3 framework to understand the areas in which Athena products and services can compete in the marketplace. ● Analysis is providing a view of Market segmentation and trends of existing tools Market strategy ● an overview of market strategies defining: ● market roles ● business delivery processes ● clearly defining target market segments to be addressed.

32. 32 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Further Joint Research Exploitation ● Dynamic interoperability Test Bed facility ● Joint project including NIST, KORBIT, ETSI, EIC, CEN, ATHENA Partners ● NESSI Business Process Management ● ATHENA and NESSI partners ● ISU related project ● ATHENA Partner & new Partners

33. 33 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Additional Joint Exploitation Exploitation goes beyond the single projects and partners in Athena ● EIC ● Synergies with Interop ● Special committee ● i-esa conference 2005, 2006, 2007, 2008 … ● Cluster for Enterprise Interoperability Christina Martinez ● Coordination with Dissemination strategy through B2

34. 34 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Individual Exploitation Planning What have they done? 1.Described their Individual goals of exploitation 2.Identified exploitable ATHENA results 3.Outlining a Value Proposition 4.Outlining how “Value” is Created 5.Describing the Revenue or Sustainability Model 6.Detailing the exploitation activities they have performed

35. 35 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Individual Exploitation Planning Example: SAP Individual Exploitation Report ● Individual Goals for Exploitation ● Alignment with SAP Strategy ● Enterprise SOA: Complementing Technical infrastructures with Business Support (Business Process Platform) ● Transfer activities with SAP Development Groups ● SAP Research Strategy ● “Trend Scout” for SAP: building up know how, application of research to SAP environment, evaluating of results

36. 36 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Example: SAP Status of Exploitation Activities ● Raising Awareness: ● SAP Publications (SAP INFO, SAP INFO Online, SAP Website), Conference Participation (various) ● Presentations to SAP Development Groups and Customers ● SAP Customer (SAPPHIRE) and technology Fairs (SAP TECHED), Public Fairs (CEBIT) ● Follow-up and reuse of ATHENA results / know-how in other/new Research Activities ● Involvement in multiple direct activities with SAP Product groups: ● Next Modelling infrastructure for SAP that benefited from know how built up in ATHENA ● New industry application that was designed using ATHENA know how ● Infrastructure services that benefited from adapting tools developed in ATHENA ● Providing feedback to the SAP Standards group about interoperability of WS-* Standards using ATHENA tools as an implementation base. ● Service and Standard enabling an existing application

37. 37 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Individual Exploitation Planning Some more examples (short introduction 3 min.) 1.Solution Provider : Adelior Industrial systems development and Consulting 2.Educational Institution : DFKI Courses and Consulting 3.Technology Transfer User: Adima Seminars and consulting 4.Solution Provider: AKM Industrial consulting

38. 38 ATHENA M38 Final Review, March 2007, Madiera © ATHENA Consortium 2007 Joint vs. Individual Exploitation IPR is The Glue