2. Operant Conditioning: Learning that is strengthened when behavior is followed by positive reinforcement. -Studying for a test will bring a better test score - Go hang out with friends when chores are done Reinforcement: process by which a stimulus increases the chances that the behavior will occur again. - Trick or treating - Training a dog

3. Primary -Food, water, warmth Positive + - Employee incentives https://www.youtube.com/ watch?v=-63ysqT5nu0 Secondary - Money, attention Negative – -Drying hands, Screaming Punishment - Getting a ticket

4. Interval Schedules Fixed-interval (same-time) -Test every Friday Variable-interval (change-time) - Going to lunch Fixed- Ratio (same-number) - Punch cards Variable-Ratio (change-number) - Slot Machine Ratio Schedules Fixed Variable

5. A procedure in which reinforcement guides behavior toward closer approximations of the desired goal.