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Ticket Wristbands Sport Business Innovation Clemens Hühmer SID: 13260703.

Published byBruce Neal Modified over 9 years ago

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Presentation on theme: "Ticket Wristbands Sport Business Innovation Clemens Hühmer SID: 13260703."— Presentation transcript:

1 Ticket Wristbands Sport Business Innovation Clemens Hühmer SID: 13260703

2 Football Game Visit  Where to put the ticket?  Where to pick it up?  Need Wallet?  Enough Cash for food and drinks?

3 What if...  You could wear a stylish Wristband?  That includes your TICKET?!  That replaces your WALLET?!  That increases your SAFETY?!  What???

4 Technology  Loading the Wristband: Mobile Phone, Credit Card, Wi-fi  Using the Ticket : NFC (Near Field Communication)  Payment : NFC (Near Field Communication)  Tracking: WPS (Wi-Fi Positioning System)

5 Value Proposition  Avoiding long lines at Stadium entry  No need of Cash  Easy Recharge via Mobile  Ticket and Payment tool (NFC-Technology)  Crowd control (Wi-Fi)

6 Key Partners  DFL German Football League  Professional Football Clubs in Germany  End-Users: 17.4 Million visitors/season and more than 42.000 fans per game

7 Business Model CANVAS  Business Model Canvas Business Model Canvas

8 Feasibility Issues  Easy to copy?  Long term contracts and Software to avoid Competitors !  No Experience in the market?  Human Resources  IT-Specialist !  Unknown Capital Requirements ?  Costs of other NFC payment systems !

9 Funding  Website: 10.000 €  IT-Technology: 50.000 €  Salaries: 200.000 € / Year  Production and Hardware costs: 500.000 €  Total: 1.000.000 €

10 Follow up Customer Development  Football Match in Brisbane 4th November at Suncorp Stadium A-League: Brisbane Roar – Adelaide United Face to Face Interviews with Football Fans: 50  Contact to Professional Football Club “Hertha BSC“ Club Office  Contact to German Football League “DFL“ Business location (Frankfurt)

11 Security  Crowd Control (Wi-Fi Positioning System)  Tracking system for Individuals  Separating rival supporter crowds

12 The Ticket Revolution!!!  NEW Experience  MORE Convenience  IMPROVED Safety in Stadiums  STYLISH  FUTURE

13 References  Website German Football League (http://www.bundesliga.de/de/)  Website Hertha BSC Berlin e.V. (http://www.herthabsc.de/)  Wi-Fi (http://gps.about.com/od/glossary/g/wifi_position.htm)  NFC (http://de.wikipedia.org/wiki/Near_Field_Communication )http://de.wikipedia.org/wiki/Near_Field_Communication (http://www.rfid-webshop.com/index.php/cat/c157_NFC.html)

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