1. “Wait, is this an ad?” Noor Siddiqi Andrew Schoenfeld

2. This subtitle is a poor example of it.

3.  First thing user sees is an ad (In some cases)

6.  First thing user sees is an ad (in some cases)  Header location too low

7.  First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup

10.  First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures

13.  First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures  Ads between articles ruins flow

15.  First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures  Ads between articles ruins flow  General layout of site disorienting

17.  ’ 

18.  “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.

19.  “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire

20.  “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire  “I’m not in Denver...”  Top of the team bar.

21.  “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire  “I’m not in Denver...”  Top of the team bar.  “Ow”  Review text.

22. Did you know there are 22 seasons of The Real World?

23.  Share bar not on every page

26.  Screenshot and blurb sizes different

29.  Share bar not on every page  Screenshot and blurb sizes different  Every article doesn’t have a screenshot and blurb

30.  Share bar not on every page  Screenshot and blurb sizes different  Every article doesn’t have a screenshot and blurb  Random articles have Digg buttons

32.  The Kotaku Team bar on the left side

34.  Top bar on every page

36. The final frontier.

37.  Top bar vs. content

40.  Comments

43.  Fixed Width  Metadata wastes space  Ads push content away

45.  Fixed Width  Metadata wastes space  Ads push content away  Poor Scaling