1. ADVERTISING AND YOU GETTING THE MESSAGE OUT

2. REPETITION Eat at Joe’s…Eat at Joe’s……Eat at Joe’s

3. CONFORMITY Be on board……be in…….get with it… The Pepsi Generation

4. IMITATION Last year I won the Daytona 500….and without 5 Hour Energy I wouldn’t be able to do it!!

5. EMOTIONAL APPEAL It’s The Real Thing I’d like to buy the world a Coke, and keep it company WWW.SPLENDAD.COM

6. GOOD WILL Four free DVD’s!! Just sign up to buy one DVD a month and get 4 free!!!!!! Is there such thing as a free lunch?

7. SCARE TECHNIQUES Bad Breath Blotchy Skin Underarm odor AXE!!!!!

8. SNOB APPEAL Rolex Ferrari Private jet If you have to ask how much it costs…you can’t afford it!

9. ECONOMIC APPEAL No payments til 2010!!! Beware of “hidden costs” such as delayed interest, shipping and handling fees, etc

10. COMFORT AND ENJOYMENT Have you ever sat thru a commercial wondering what the heck was being advertised- only to be surprised at the end? Most anti depressant ads fall into this category, erectile dysfunction drugs too.

11. HUMOUR Using comedy to get an ad to stay in your head. GODADDY.com MasterCard Priceless