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Published byBenedict Grant Modified over 9 years ago
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Automotive Sales Outlook Paul Taylor, NADA Chief Economist National Automobile Dealers Association www.nada.org 1 2008 TVB Annual Conference March 27, 2008
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U.S. Retail New & Used Unit Sales New Used - Retail 2006 = 11.5 million units ( Used at Retail ) 2007 = 11.4 million units ( Used at Retail ) Source: Ward’s Automotive, NADA Industry Analysis 2
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Crossovers: Only Segment with Strong Growth in 2007 Small Car Sales Up 0.7 Percent in 2007 Crossovers: Only Segment with Strong Growth in 2007 Small Car Sales Up 0.7 Percent in 2007 Source: Ward’s Automotive 3
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Crossovers and Small Cars: Growth in Sales, Year-to-Date February, 2008 Crossovers and Small Cars: Growth in Sales, Year-to-Date February, 2008 Source: Ward’s Automotive 4
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U.S. Retail New SUV & CUV Sales Crossovers are Only Sales Segment with Double Digit Growth CUV (Unibody construction) SUV (Truck-based, Body-0n-Frame) Source: Ward’s Automotive 5
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Total Dealership Advertising Expenditures Source : NADA Industry Analysis
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Dealership Advertising Expenditures Per New Light Vehicle Sold Source : NADA Industry Analysis
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Franchised New Car Dealers 2007 Advertising Outlays by Media Source : NADA Industry Analysis
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9 Percentage Internet Advertising as a percentage of Total Advertising Expenditures Source : NADA Industry Analysis
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Television 15.7% Direct mail 10.2% Newspaper 52% Newspaper 26.7% Other 12.2% Other 14.5% 1997 2007 Advertising Expenditures at New Car Franchised Dealers 10 Radio 16.9% Television 17.4% Radio 17.8% Internet 16.6% Source : NADA Industry Analysis
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Paul Taylor, NADA Chief Economist National Automobile Dealers Association www.nada.org 11
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