1. How to choose a doctor for diagnosis View as slide show On the value of evidence-based learning Adapted from AdPrin.com

2. Suppose that you are feeling ill. You call for a doctor and are offered two choices: Dr. A: Graduate of Penn Medical School in 1990; has been practicing since then. Dr. B: Graduate of Penn Medical School in 2008; has been practicing since then. Who would you choose to diagnose your illness and why? Describe your answer. Adapted from AdPrin.com What implication would your answer have for choosing an advertising agency?

3. The more recent graduate would be expected to be better at diagnosis given recent exposure to evidence-based medicine. Doctors engaged in practice are quite busy and have little time to keep up with research. In addition, many medical doctors are not able to understand the scientific evidence, and they often rely on non-experimental evidence. Prior to 1940, doctors had little success in diagnosis of diseases. After 1940, there was increasing development of knowledge through experimentation and this was disseminated to doctors (Persuasive Advertising p 2).Persuasive Advertising Click this slide for one strong reason to choose a doctor Adapted from AdPrin.com

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, examine one of your eating habits and look for evidence on why you should or should not continue it. Adapted from AdPrin.com