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By Michael Flax. Questionnaires An _________________________________ _________________________________ _________________________________ _________________________________.

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Presentation on theme: "By Michael Flax. Questionnaires An _________________________________ _________________________________ _________________________________ _________________________________."— Presentation transcript:

1 By Michael Flax

2 Questionnaires An _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

3 Questionnaires Used effectively, it can gather information on both the _________________________________ of the test system as well as __________________________________ __________________________________ __________________________________

4 Questionnaires It is important to remember that a questionnaire should be viewed as a _______________________________

5 Steps 1.________________________________ ________________________________ 2.________________________________ 3.________________________________ 4.________________________________ 5.________________________________

6 Questionnaires Control over the environment will be _____________________________________ This means the ________________________ are dependent on the ______________________________________

7 Questionnaires Consequently, it is more difficult to claim complete ______________ with questionnaire data then with results from an interview

8 Questionnaires May lack a __________________ May cause the participant to lose interest

9 Questionnaires Any question must be carefully crafted, but in particular questions that assess a ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ and may cause them to become bored with the questionnaire sooner

10 Open-ended questions It is common for a questionnaire to end with an __________________________________ __________________________________ __________________________________ __________________________________

11 Open-ended problems Their very nature requires them to be ___________________________________ Open to the influence of the reader, for ___________________________________ ___________________________________ Require more ______________ and ________ on the part of the respondent

12 Close-ended questions Usually take the form of a __________________________________ By restricting the answer set, it is easy to ____________________ and other _________________________ over the whole group or over any subgroup of participants

13 Points to Consider in making a Questionnaire Clarity _______________________________________ Leading Questions _______________________________________ _______________________________________ Phrasing _______________________________________

14 Points to Consider in making a Questionnaire Embarrassing Questions –_________________________________ _________________________________ Hypothetical Questions –_________________________________ _________________________________ Prestige Bias –_________________________________ _________________________________

15 Works Cited Schaffer, James; McCutheon, Randall; Stofer, Kathryn T. Journalism Matters. Gathering the News. Lincolnwood, Il. 2001. Pg 93-94. Questionnaire Design.mht


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